FRENCH SMEs OF 50 TO 500 · PER PROJECT
The work you would not dare give to a machine: AI where it pays, your expertise where it counts.
You will know which files can go out without a re-read, and which ones still need someone. The software handles what is certain and flags the rest.
Twenty minutes, free. You will know whether it can be done in your firm.
What it changes in your firm
Your files go out faster, and every one of them holds up.
Where everything is re-read, no file waits for nothing any more. Before signing, a client looks at the price and the lead time; the quality, they find out afterwards.
What your best people know serves the whole firm.
Their way of working is written down for the first time. The newest hire uses it like the old hand, and a competitor cannot copy it.
You keep control.
What goes back to your teams is written in advance. You see what the software decided on its own, nothing in it changes without you, and it runs on your premises.
How that is possible
When do you give AI the keys? When the question is a matter of fact: anyone would find the same answer by looking at the file. “Has the client supplied the five documents we asked for?” A program checks it, its error rate is measured on your files, and that file goes out without a re-read.
When do you refuse AI? When a plain calculation is enough. And when the question is a judgment call: “Is this price defensible on this job?” Someone answers for it, and no model, however good, takes it over.
When do you take the keys back? When the AI changes version. It is measured again on your files before anything moves, and if it slips back, the question goes back to your teams.
Who decides? You. What goes back to your teams is written in advance, not left to the software's discretion, and you validate every change.
Your files stay on your premises or on sovereign infrastructure, and nothing confidential leaves without your consent. The software is designed for the requirements of the EU AI Act.
In your firm, three questions come up every week, and they rarely go to the same person.
- “Why was this job priced that way?” — the one who puts the bids together.
- “This file, how do we handle it?” — the one who knows operations.
- “Can we promise that to this client?” — the one who knows the client.
So the file waits in three different places. We take on the work with those three people.
For each task, we take the cheapest method that holds. That is AI when it is needed, and a plain calculation when that is enough.
The stages, and what each one leaves you
One piece of work, not a survey of the whole firm. One signature, and you choose where to stop.
- Where to start — free, an answer within 48 hoursIn writing: the piece of work to start with, what it costs you today using your own figures, and the ones that do not lend themselves to it.
In detail
The right first piece of work comes back often, depends on a few people, and part of its questions are matters of fact. There are two ways to find it, your choice.
In writing, without a callYou describe in five minutes what comes back in your firm. We answer within 48 working hours.
Describe what comes back in my firm →In conversation, in twenty minutesThe same choice, and we also check who can say yes and where your past files are.
Let's talk about you → - The three reference files — six weeks, €4,500 excl. VAT, deducted from the software if you continueThree of your last twenty files, gone through with the people who know, half a day a week. You leave with your three files annotated, three numbers, and the plan.
In detail
We start with a few interviews with everyone the file passes through, from the person who puts it together to the person who invoices it, to confirm it is the right piece of work. Then you give us the list of your last twenty jobs sent out, the last twenty and not the best, and say for each whether it was good or less good. We pick three together: an ordinary one, one you would no longer send, and an edge case. We go through them in detail with the people who know, half a day a week for six weeks at most.
What you receive, and what stays with you if you stop here
- Your three files, annotated. Question by question, what made the file good, what you would no longer send, and why. It is the first time your firm writes down what it calls a job done right.
- Three numbers you do not have today. How many days a file takes to go out, how much of that time it spends waiting on someone, and how much it changes depending on who put it together. They come from your archives, not from your teams’ time.
- The plan for the project. For each question in a file, it says who takes it. Matters of fact go to the software, with the cheapest method that holds up: AI when it is needed, a plain calculation when that is enough. Judgment calls stay with your teams. It also says in what order to build.
These three files lead to the plan. The plan prepares the specification, whether you have it built by us, by another provider or in-house.
This stage does not yet say how many files the software will handle on its own. That is the first thing the next stage measures, on the other seventeen files on your list.
You can stop there, with no penalty and owing us nothing more.
- The software in place — priced at the end of the three filesOn your premises or on sovereign infrastructure. No file goes out until every matter of fact has been checked, the tenth as carefully as the first. The software says which ones still need a judgment call.
In detail
Before building, we apply the plan to the other seventeen files on your list: you see how many the software would handle on its own, and what it would miss, before you pay. When it does not know, it does not guess: it stops and sends the file back to your teams. It keeps a record of everything it decided on its own. It runs where the file already travels, with the people who look after your tools. You hold the keys: it evolves without us, and you have what it takes to extend it to a second piece of work.
Want to see what it looks like on a real file? Read AI for a tender response: technical proposal, DPGF, DC1 and DC2. You will see what it writes, where it goes wrong, and why.
- The follow-up — includedA register: what the software handled on its own, what it sent back to your teams, its error rate, and what came of each change.
In detail
The three numbers from the start are measured again. The error rate is checked on a sample of files drawn at random: you check one number, not every file. Every version of the rule is kept, and each file carries the version that handled it: you see what came of a change, and where the rule has to move. The register is yours and can be exported.
- Once in place — the software keeps learningEvery file your teams rule on sharpens the line, and you are the one who approves each change. When the AI changes version, it is measured again on your files before anything moves.
In detail
Cases nobody foresaw always come in. The register says where the rule has to move. A new version, of the rule or of the model, is first replayed on the files already checked: you see what it changes before you say yes. Nothing changes in the software without you, and every change is measured like the first. We come back when you call us.
A six-week example, built for illustration
A make-to-order manufacturer of a hundred and twenty people answers tenders. The response passes through the person who puts the file together, the design office, the one who prices it, and the managing director who signs. It takes three or four days to go out, and now and then a line is missed in the costing. The two who know re-read everything, because nothing says which responses could have gone out without them.
Week 1. Interviews with everyone the file passes through. The managing director gives the list of his last twenty responses, the most recent and not the best, saying for each whether it was good or less good. We pick three together: an ordinary one, one he would not send again, a borderline case.
Weeks 2 to 5. Half a day a week with the people who know, on the three files, question by question. “Has the client supplied the five documents we asked for?” is a matter of fact: a program can check it. “Is this price defensible on this job?” is a judgment call: it stays with someone, and that is written in advance. For each matter of fact, we write the criterion. Meanwhile, three numbers come out of the archives: how many days a response takes to go out, how much of that time it spends waiting on someone, and how much it changes depending on who put it together.
Week 6. The plan: for each question, who takes it, with which method, in what order to build. It prepares the specification, with us or with someone else. If he stops there, the managing director keeps his three annotated files, his three numbers and the plan, for €4,500 excl. VAT.
Then, if he goes on. The plan is first applied to the other seventeen files: he knows how many the software would handle on its own before paying. Then the software runs where the file already travels, stops when it does not know, and keeps a record of what it decided. The responses where every matter of fact has been checked and that call for no judgment go out without a re-read; for the others, the software says which, and the two who know have the time to look at them.
What you commit at each stage
You move forward in stages. After the twenty minutes, you have paid nothing. After the three reference files, you have built nothing, and you have the plan. From then on, you no longer depend on our word. You have a number you validated before starting, a line written with your teams, and a piece of software that shows what it decided on its own.
ANSWER WITHOUT US
Of your last 12 files, how many would have come out identical if those two or three people had been on leave that month?
If the answer is 12, this is not your subject, and that is good news. If it is 3, you already know what we are going to talk about.
What it takes in your firm for this to work
This is your company's project, and we run it with your team as if we were part of it. It succeeds under five conditions, which you can check before calling us.
1. One person decides.
It takes one yes and one signature, yours or that of someone whose door you can walk through. There is no committee, no working group and no tender. When three departments have to agree, the decision takes longer than the work itself.
2. The people who know give time to the project.
Their know-how is in their heads, and in documents that no longer quite describe what is actually done. So their documentation is not enough. They are part of the project team, half a day a week, even in busy weeks. This is by far the condition that is missing most often.
3. The work takes judgment, and it comes back.
Someone decides, arbitrates or says no, and not twice a year. If ten files out of ten are handled by applying the procedure to the letter, a plain automation will cost you less than we do, and we will tell you so. If that judgment call only comes up twice a year, there is no piece of work to take on. It is the decision itself that needs preparing, and that is what Counsel is for.
4. You know what a mistake costs.
A delay, a rework, a lost client or a penalty has a price. Without that number, we have nothing honest to compare the result against, and so nothing to prove.
5. You accept that the result is measured.
Before we start, we agree together on what will count as success, and we measure where you start from. Those are the numbers you will follow the software against afterwards.
When we decline
- you are looking for a demo to show a shareholder or a board;
- the goal is to cut jobs. Those projects turn on you at the first difficult file, when you have to call back the people you let go;
- you want “an AI strategy” rather than one precise piece of work;
- nobody on your side will carry the subject after we leave;
- you would rather give us access to your data than to your teams.
Why it has not paid off yet
The tool works. What has not moved is everything around it, which nobody ever wrote down.
Everyone measures writing time. Your client sees only the lead time, and the lead time does not move as long as nobody knows which files still need a judgment call. A newer model will not change that. Three measured findings.
Confident, and yet wrong.
A model that handles one file well does not handle a hundred in a row. On business tasks, success falls from about 58% in a single turn to 35% across several. What gets through is an answer given to a client with complete assurance, and wrong.
What you are usually offered is someone re-reading behind the AI, or nobody, with no measure of its errors.
AI drafts, a person re-reads: across 106 experiments, the pair does worse on average than the better of the two alone, because the human follows the machine when it is wrong, and training does not change that. The authors point to another route: give the machine only the parts where it is clearly better. Three experiments out of 106 had tried it. The other option, nobody re-reads and nothing is counted, has not even been measured: you do not know what goes out.
The lead time, not the writing time.
Where a file passes through someone before it leaves, it spends most of its life waiting. Across 2,501 medical exams, turnaround fell from 60 to 48 minutes while working time did not move: only the wait went down. On business documents, Microsoft measured a 6 to 12% gain, and nothing on those that take more than a week.
To move a lead time, you need to know which of the ten files still needs a judgment call. Writing faster changes almost nothing.
Whoever answers before you wins the job, even when they are worse: before signing, the client checks the price and the lead time; the quality, they find out afterwards.
What they know, and how they learned it
“Why was this job priced that way?” — Ask Monique. “This file, how do we handle it?” — Ask Michel.
There is a Monique and a Michel in almost every company, and rarely in the same department: one on quotes, the other in operations. Neither was ever given the job of knowing: they know because fifteen years of files have crossed their desks.
We tried writing that knowledge down: forty pages nobody opens. Giving it to a model as is does not work either: it applies the rule seven times out of ten, and on the rare cases it answers wrongly with complete assurance.
So the people who know go back over all ten, because nothing says which three are wrong. Their procedure says what to do; it does not say which files need a judgment call, and nobody ever noticed. That is where their week goes, on seven files nobody had asked them to look at. And in the company next door, where everyone builds and signs their own files alone, nobody goes back over anything. All ten go out, the three with them.
When the right way to handle a file is known to only two or three people, the company cannot work without them. It cannot teach it to those who arrive either. Each newcomer relearns it alone, waiting for their opinion, and what they learn leaves with them if they go. That is the only real urgency, and we are not the ones inventing it.
Seven times out of ten — SOP-Bench (2025): over 2,000 tasks drawn from procedures written by specialists, across 12 domains; the best model-agent combination reaches 72.4% success.
What the whole company gains
Your best people cannot be everywhere. The way they work can.
Once it is in the software, that way of working serves the newest hire as much as the old hand, and from one branch to another the same job gets the same answer. In a customer service team that had trained its software on the work of its best people, beginners handled 34% more files an hour, and the most experienced gained nothing.
A team that aligns on a model from the market ends up answering like its competitors. A team that aligns on its own way of working looks like nobody but itself. Three years from now, your competitors will have the same models as you. Not your way of working.
(Brynjolfsson, Li & Raymond, Quarterly Journal of Economics, 2025 — 5,172 agents, 3 million conversations.)
How the line gets written
Part of your know-how is written down. Your company reads those texts in its own way, above all when a case does not fit the box, and that way is written nowhere. That is what we write with you.
- With the people who know, we go back over jobs already sent out: this one was right, that one we would not send again, and why.
- The software runs them again and returns two things for each: an answer, and a score for how solid that answer is.
- We read the table: cut here, and it handles six out of ten, and here is what it misses. You choose where to cut, with the people who know.
- Below the cut, the software works alone, and a random sample checks its error rate. Above it, the file goes back to whoever can decide it. When the software does not know, it does not guess: it passes the file up.
Your teams stay on all their files. What we take off them is a re-read that was finding nothing.
AI is already in your company, but in the corners: across 11,021 companies, 26% use it and about 1% use it as the tool of a business function (France Num, 2025). We do not take projects whose aim is to cut jobs: they turn on you at the first awkward case.
The sources
Sources — CRMArena-Pro, Salesforce AI Research (4,280 tasks). Vaccaro, Almaatouq & Malone, Nature Human Behaviour, 2024 (74 studies, 106 experiments, 370 effect sizes). Batra et al., American Journal of Roentgenology, 2023 (2,501 exams: turnaround 59.9 → 47.6 min, wait 33.4 → 21.4, reading 26.5 → 26.3). O'Neill et al., Radiology: Artificial Intelligence, 2021 (the alert alone changes nothing; reordering the queue: 15.5 → 12.0 min). Dillon et al., Microsoft Research, 2025 (randomised trial, 6,000 employees, 56 companies).
Among French companies of 50 to 249 employees, 31% use AI (INSEE, 11,000 companies). Buying the tool was the simple part. We take on the work itself, around what your teams know.
These measurements come from a radiology department and from a vendor's telemetry, not from a French SME. In your company, we measure before we build.
Who you will be dealing with

You work directly with Julien Pierre Martin, PhD in AI. Since 2000, he has been building tools next to the people who use them, in trades where a mistake is costly. For the work you still do by hand, no ready-made method exists. We write it with you.
His background, trade by trade
Julien Pierre Martin has been building innovative tools since 2000, next to the people who use them. He designed production pipelines in 3D animation, then led R&D at a studio. He led R&D for a word processor for lawyers. He was head of innovation at the ICIJ, the consortium behind the Panama Papers, where his work was recognised by the jury of the CNIL-Inria prize. From one trade to the next, he learned where to look for what people know without ever having written it down. He holds a PhD in AI (Sorbonne / Inria). His thesis, applied to warehouse logistics, already let engineers write their know-how into software.
Frequently asked questions
Our procedures aren't written down. Is that a blocker?
No — that's the normal situation, and that is exactly the work. If everything were written down and followed to the letter, there would be nothing to take on.
What we need isn't your documentation: it's your past jobs — bids, costings, lessons learned — and half a day a week with the two or three people who know, including the busy weeks. That is, by far, the condition that fails most often.
One practical point is settled in twenty minutes: where those files live. A shared drive, however badly organised, is enough. Scattered across individual mailboxes, no.
How long before you see a return?
A first number from the twenty minutes: what this work costs you today, estimated from your own figures.
At the end of the three reference files, four to six weeks later, you have three numbers measured on your archives and the plan for the project. They are the baseline.
The software's return is measured once it is in place, against those numbers, in the follow-up. The software is built so that it can later extend to a second piece of work.
If you tick all five boxes
You talk for twenty minutes with the person who would do the work. You leave with four answers. Does your company meet the conditions? Which piece of work to start with? What does it cost you today, estimated with your figures? What would it ask of your teams? If you are missing a condition, we tell you what we would do in your place.
Twenty minutes, free. You will know whether it can be done in your firm.
Where we are, and if you are not ready
We are in Verrières-le-Buisson, in the Essonne. We come on site in Paris and the Île-de-France, and we work remotely elsewhere. The only presence the project really needs is the half-day a week of the people who know.
Want to see what it looks like on a real file? Read AI for a tender response: technical proposal, DPGF, DC1 and DC2. You will see what it writes, where it goes wrong, and why.
Missing one or two conditions? Start with L'Ordre du jour, our monthly edition for leaders, or with a public verdict. There is nothing to pay and nothing to sign.