FRENCH SMEs OF 50 TO 500 · PER PROJECT

One of your processes, rebuilt: AI where it pays off, your expertise where it counts most.

We redesign one of your key processes on site, with the people who run it. Your files go out faster, and every one of them holds up.

Your files stay on your premises or on sovereign infrastructure, and nothing confidential leaves without your consent. The software is designed for the requirements of the EU AI Act.

Book twenty minutes

It is free. You will know whether it is doable in your firm.

What it changes in your firm

  • Your files go out faster, and every one of them holds up.

    Where everything is reviewed, no file waits for nothing any more. Where each person sends their own, the software flags the ones nobody was opening. Before signing, a client checks price and lead time; quality, they find out afterwards.

  • What your best people know serves the whole firm.

    Their way of working is written down for the first time. The newest hire uses it as much as the oldest hand, and a competitor cannot copy it.

  • You stay in control.

    You see what the software decided on its own, and nothing in it changes without you. It runs on your premises or on sovereign infrastructure, and you hold the keys.

How that is possible

What your firm knows cannot be copied. Part of it is written down in a procedure, a quality manual or a note nobody has reopened in three years. The way your teams actually use it is written nowhere. We rebuild one process around that knowledge.

In every file, some questions are matters of fact. “Has the client sent the five documents we asked for?” Software can answer that on its own, and nobody needs to check behind it. Other questions take a judgment call. “Can we defend this price on this particular job?” Someone has to answer for it, and no AI will do that in their place. We write the line between the two on your own files, with the people who know. They then stop rereading what taught them nothing, and every file that needs their judgment reaches them.

In your firm, three questions come up every week, and they rarely go to the same person.

  • "Why was this job priced the way it was?" — whoever puts the bids together.
  • "This one — how do we handle it?" — whoever knows operations.
  • "Can we promise that to this client?" — whoever knows the client.

So the file waits in three different places. We rebuild the work around those three people.

For each task, we use the cheapest method that holds up. That is AI when it is needed, and a plain calculation when that is enough.

The stages, and what each one leaves you

One piece of work, not a survey of the whole company. One signature, and you choose where to stop.

  1. Where to start — free, an answer within 48 hoursIn writing: the piece of work to start with, what it costs you today estimated from your own figures, and the ones that do not qualify. If AI has nothing to do there, we will say so.
    In detail

    The right first piece of work comes back often, depends on a few people, and part of its questions are matters of fact. There are two ways to find it, your choice.

    In writing, without a callYou describe in five minutes what comes back in your firm. We answer within 48 working hours.
    Describe what comes back in my firm →
    In person, in twenty minutesThe same choice, and we also check who can say yes and where your past files are.
    Book twenty minutes →
  2. The three reference files — six weeks, €4,500 excl. VAT, deducted from the software if you go onOn a piece of work you name, your quotes or your tender responses, we go through three of your last twenty files with the people who know, half a day a week. You leave with your three files annotated, three numbers you do not have today, and the plan.
    In detail

    We start with a few interviews with everyone the file passes through, from the person who puts it together to the person who invoices it, to confirm it is the right piece of work. Then you give us the list of your last twenty jobs sent out, the last twenty and not the best, and say for each whether it was good or less good. We pick three together: an ordinary one, one you would no longer send, and an edge case. We go through them in detail with the people who know, half a day a week for four to six weeks.

    What you receive, and keep if you stop here

    • Your three files, annotated. Question by question: what made the file right, what you would no longer send, and why. It is the first time your firm writes down what it calls a job done right.
    • Three numbers you do not have today. How many days a file takes to go out, how much of that time it spends waiting on someone, and how much it changes depending on who built it. They come from your archives, not from your teams’ time.
    • The plan for the redesign. For each question in a file, it says who takes it. Matters of fact go to the software, with the cheapest method that holds up: AI when it is needed, a plain calculation when that is enough. Matters of judgment stay with your teams. It also says in what order to build.

    These three files lead to the plan. The plan prepares the specification, whether you have it built by us, by another provider or in-house.

    This stage does not yet say how many files the software will handle on its own. That is the first thing the next stage measures, on the other seventeen files on your list.

    You can stop there, with no penalty and owing us nothing further.

  3. The process rebuilt — priced at the end of the three filesYou receive the software, on your premises or on sovereign infrastructure. No file goes out until every matter of fact has been checked, the tenth as carefully as the first. The software says which ones still need a judgment call, and your teams have the time to make it.
    In detail

    Before building, we apply the plan to the other seventeen files on your list. You see how many the software would handle on its own, and what it would miss. You set the threshold with the people who know, and we build around that threshold. When the software does not know, it does not guess: it stops and hands over to your teams. It keeps a record of everything it decided on its own. It runs where the file already travels, with the people who look after your tools. You hold the keys: it evolves without us, someone on your side changes a rule when needed, and you have what it takes to extend it to a second process.

    Want to see what it looks like on a real file? Read AI on a tender response. You will see what it writes, where it goes wrong, and why.

  4. The follow-up — includedYou receive a dashboard. It shows what the software handled on its own, what it sent back to your teams, and what the work gives today against what it gave before.
    In detail

    The three numbers from the start are measured again, on the baseline agreed before we began. The dashboard also gives the software’s error rate, checked on a sample of files drawn at random. So you follow the software without reopening files one by one. You see where it hesitates, which is where it needs your teams, and where the line has to move.

  5. Once in place — the software keeps learningEvery file your teams rule on sharpens the line, and you validate every change.
    In detail

    Cases nobody foresaw always come in, and a line written in advance does not stay right on its own. The dashboard says where it has to move. Nothing changes in the software unless you decided it, and every change is measured like the first. That is how the software evolves with your company and with the people who run it, with no subscription to our presence. We come back when you call us.

What you commit at each stage

You move forward in stages. After the twenty minutes, you have paid nothing. After the three reference files, you have built nothing, and you have the plan. From then on, you no longer depend on our word. You have a number you validated before we started, a line written with your teams, and software that shows what it decided on its own.

ANSWER THIS WITHOUT US

Of your last 12 jobs, how many would have come out identical if those two or three people had been on leave that month?

If the answer is 12, this is not your problem, and that is good news. If it is 3, you already know what we will talk about.

What it takes in your firm for this to work

This is a project of your company, and we run it with your team as if we were part of it. It succeeds under five conditions, which you can check before calling us.

1. One person decides.

It takes one yes and one signature, yours or that of someone whose door you can walk into. There is no committee, no working group and no tender. When three departments have to agree, the decision takes longer than the work itself.

2. The people who know give time to the project.

Their know-how is in their heads, and in documents that no longer quite describe what is done. So their documentation is not enough. They are part of the project team, half a day a week, even in busy weeks. This is by far the condition that is missing most often.

3. The work takes judgment, and it comes back.

Someone decides, arbitrates or says no, and not twice a year. If ten files out of ten can be handled by applying the procedure to the letter, a simple automation will cost you less than we do, and we will tell you so. If that judgment only comes up twice a year, there is no work to rebuild. It is the decision itself that needs preparing, and that is what Counsel is for.

4. You know what a mistake costs.

A delay, a rework, a lost customer or a penalty has a price. Without that number, we have nothing honest to compare the result against, and so nothing to prove.

5. You accept that the result is measured.

Before we start, we agree together on what will count as success, and we measure where you start from. Those are the numbers you will follow the software against afterwards.

When we decline

  • you are looking for a demo to show a shareholder or a board;
  • the goal is to cut jobs. Those projects turn around on the first difficult file, when you have to call back the people you let go;
  • you want "an AI strategy" rather than one precise process;
  • nobody on your side will carry the subject after we leave;
  • you would rather give us access to your data than to your teams.

Why it has not paid off yet

The tool works. What has not moved is everything around it that nobody ever wrote down.

Everyone measures writing time. Your client only sees the lead time, and the lead time does not move until someone knows which files still need a judgment. A newer model will not change that. Three measured findings.

Confidently wrong.

A model that handles one file well does not handle a hundred in a row. On business tasks, success falls from about 58% in a single turn to 35% across several. What gets through is an answer given to a client with complete assurance, and wrong.

The remedy you are about to be sold is the one that was measured.

AI drafts, an expert reviews: across 106 experiments, the pair does worse on average than the better of the two alone, because the human follows the machine when it is wrong, and training does not fix that. The authors point to another route: give the machine only the parts it is clearly better at. Three experiments out of 106 had tried it.

The lead time, not the writing time.

Where a file passes through someone before it leaves, it spends most of its life waiting. Across 2,501 medical exams, turnaround fell from 60 to 48 minutes while working time did not move: only the wait went down. On business documents, Microsoft measured a 6 to 12% gain, and nothing on documents taking over a week.

To move a lead time, you need to know which of the ten files still needs an opinion. Writing faster changes almost nothing.

Whoever answers before you takes the deal, even when they are worse: before signing, a client checks price and lead time; quality, they find out afterwards.

What they know, and how they learned it

"Why was this job priced the way it was?" — Ask Monique. "This one — how do we handle it?" — Ask Dave.

There is a Monique and a Dave in almost every company. Neither was ever given the job of knowing: they know because fifteen years of jobs crossed their desks.

We tried writing that knowledge down: forty pages nobody opens. Handing it to a model as is does not work either: it applies the rule seven times out of ten, and on the rare cases it answers wrongly with complete assurance.

So the people who know go back over all ten, because nothing says which three are wrong. Their procedure says what to do; it does not say which files deserve an opinion, and nobody ever noticed. That is where their week goes — on seven files nobody had asked them to look at. And in the firm next door, where each person builds and signs their own files, nobody goes back over anything. All ten go out, the three with them.

When the right way to handle a file is known to only two or three people, the firm cannot work without them. It cannot teach it to newcomers either. Each newcomer relearns it alone, waiting for their opinion, and what they learn leaves with them if they go. That is the only real urgency here, and we are not the ones making it up.

Seven times out of ten — SOP-Bench (2025): 2,000+ tasks drawn from expert-written procedures across 12 domains; the best model-agent combination tops out at 72.4% task success.

What the whole firm gains

Your best people cannot be everywhere. The way they work can.

Once it is in the process, that way of working serves the newest hire as much as the oldest hand, and from one branch to another the same case gets the same answer. In a support desk that had trained its software on the work of its best people, beginners handled 34% more files an hour, and the most experienced gained nothing.

A team that aligns on a market model ends up answering like its competitors. A team that aligns on its own way of working resembles nobody but itself. Three years from now your competitors will have the same models you do. Not your doctrine.

(Brynjolfsson, Li & Raymond, Quarterly Journal of Economics, 2025 — 5,172 agents, 3 million conversations.)

How the line gets written

Part of your know-how is written down. Your firm reads those texts its own way, above all when a case does not fit the box, and that way is written nowhere. It is your doctrine, in the legal sense.

  1. With the people who know, we go back over jobs already sent out: this one was right, this one we would not send again, and why.
  2. The software runs them again and returns two things for each: an answer, and a solidity score on that answer.
  3. We read the table: cut here, and it handles six out of ten, and here is what it misses. You choose where to cut, with the people who know.
  4. Below the cut, the software works alone, and a random sample checks its error rate. Above it, the file goes back to whoever can judge it. When the software does not know, it does not guess: it escalates.

Your teams stay on all their files. What we take off them is a review that was finding nothing.

AI is already in your firm, but in the corners: across 11,021 companies, 26% use it at all and about 1% use it as the tool of a business function (France Num, 2025). We do not take work whose purpose is to cut jobs: it turns on you at the first awkward case.

The sources

Sources — CRMArena-Pro, Salesforce AI Research (4,280 tasks). Vaccaro, Almaatouq & Malone, Nature Human Behaviour, 2024 (74 studies, 106 experiments, 370 effect sizes). Batra et al., American Journal of Roentgenology, 2023 (2,501 exams: turnaround 59.9 → 47.6 min, wait 33.4 → 21.4, reading 26.5 → 26.3). O’Neill et al., Radiology: Artificial Intelligence, 2021 (the alert alone changes nothing; reordering the worklist: 15.5 → 12.0 min). Dillon et al., Microsoft Research, 2025 (randomised trial, 6,000 workers, 56 firms).

Among French companies of 50 to 249 people, 31% use any AI at all (INSEE, 11,000 firms). Buying the tool was the simple part. Rebuilding one process around what your teams know is the work we do.

These measurements come from a radiology department and a vendor's own telemetry, not from a French SME. In your firm, we measure before we build.

What our claims rest on →

Who you will be talking to

Julien Martin

You work directly with Julien Martin, PhD in AI. Since 2000, he has been building tools next to the people who use them, in trades where a mistake costs dearly. For the work you still do by hand, no ready-made method exists. We write it with you.

His background, trade by trade

Julien Martin has been building innovative tools since 2000, next to the people who use them. He designed production pipelines in 3D animation, then led R&D at a studio. He led R&D for a word processor for lawyers. He was head of innovation at the ICIJ, the consortium behind the Panama Papers, where his work was distinguished by the CNIL-Inria privacy prize jury. Moving from one trade to the next, he learned where to look for what people know without ever having written it down. He holds a PhD in AI (Sorbonne / Inria). His thesis, applied to warehouse logistics, already let engineers write their know-how into software.

Frequently Asked Questions

Our procedures aren't written down. Is that a blocker?

No — that's the normal situation, and it's the work. If everything were written down and followed to the letter, there would be nothing to redesign.

What we need isn't your documentation: it's your past jobs — bids, quotes, post-mortems — and half a day a week with the two or three people who know, including the busy weeks. That is by far the condition that fails most often.

One practical point settles itself in twenty minutes: where those files live. A shared drive, however badly organised, is enough. Scattered across individual mailboxes, no.

How fast do I see a return?

A first number from the twenty minutes: what this work costs you today, estimated from your own figures.

At the end of the three reference files, four to six weeks later, you have three numbers measured on your archives and the plan for the project. They are the baseline.

The software's return is measured once it is in place, against those numbers, in the follow-up. The software is built so that it can later extend to a second piece of work.

If you tick all five boxes

You talk for twenty minutes with the person who would do the work. You leave with four answers. Does your firm meet the conditions? Which piece of work to start with? What does it cost you today, estimated from your own figures? What would it ask of your teams? If a condition is missing, we tell you what we would do in your place.

Book twenty minutes

It is free. You will know whether it is doable in your firm.

Where we are, and if you are not ready

We are in Verrières-le-Buisson, just south of Paris. We come on site in Paris and the Île-de-France, and we work remotely everywhere else. The only presence the project really requires is the half-day a week of the people who know.

Want to see what it looks like on a real file? Read AI on a tender response. You will see what it writes, where it goes wrong, and why.

Missing one or two conditions? Start with The Agenda, our monthly edition for leaders, or with a public verdict. There is nothing to pay and nothing to sign.