The Team Advantage At CX Forum East: Learn Faster, Align Better, Execute Sooner

2026-05-17 · Source: Featured Blogs - Forrester · Field: Business & Management — Corporate Strategy & Leadership, Marketing, Branding & Advertising, Operations & Process Management · Depth: Intermediate, short

Summary

Forrester's CX Forum East, scheduled for June 16–17 in New York City, is designed to maximize return on investment for CX, B2C marketing, and digital leaders by encouraging team participation. The event aims to accelerate the conversion of insights into action, foster alignment around strategic priorities, deepen learning, and strengthen CX operating models. It features hands-on workshops, a CX certification program, immersive experiences, and analyst-led discussions. Specific tracks like "Make Your Strategy Unmistakable," "Deploy Technology With Intent," and "Operate On A Foundation AI Can’t Build" address critical areas such as stakeholder relationships, AI's impact on total experience, technology deployment, change management, and measurement. A team discount offers five tickets for the price of four.

Key takeaway

For CX, B2C marketing, and digital leaders planning professional development, consider sending your team to events like CX Forum East. This approach can significantly reduce insight bottlenecks and foster critical alignment on strategic priorities, ensuring that learning translates into actionable progress and strengthens your CX operating model more effectively than individual attendance.

Key insights

Team participation in shared learning experiences accelerates insight conversion, strategic alignment, and operational strengthening.

Principles

• Shared learning accelerates execution.
• Alignment prevents initiative stalls.
• Value comes from interpretation and application.

Method

Teams can maximize event value by sending diverse groups, aligning on business questions pre-event, debriefing daily, and assigning post-event ownership while still onsite.

In practice

• Attend CX Forum East with your team.
• Utilize parallel learning tracks.
• Engage in analyst-led roundtables.

Topics

• CX Forum East
• Team-Based Learning
• Customer Experience
• CX Operating Model
• Forrester Research

Best for: AI Product Manager, Product Manager, Consultant

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Editorial summary, takeaway, and curation by AIssential. Original article published by Featured Blogs - Forrester.