The Team Advantage At CX Forum West: Learn Faster, Align Better, Execute Sooner

2026-05-17 · Source: Featured Blogs - Forrester · Field: Business & Management — Corporate Strategy & Leadership, Marketing, Branding & Advertising, Operations & Process Management · Depth: Intermediate, short

Summary

Forrester's CX Forum West, scheduled for June 29–30 in San Francisco, is an event designed to maximize return on investment for CX, B2C marketing, and digital leaders by encouraging team participation. The forum aims to accelerate the conversion of insights into action by offering parallel learning tracks, workshops, and a CX certification, allowing teams to process information simultaneously. It also fosters alignment around strategic priorities through keynotes and dedicated tracks like "Make Your Strategy Unmistakable," which addresses topics such as AI-powered total experience and building CX strategy. The event further deepens learning by focusing on interpretation and application, particularly in the "Deploy Technology With Intent" track, and strengthens CX operating models by aligning teams on human and organizational foundations in the "Operate On A Foundation AI Can’t Build" track. A team discount is available for groups of five.

Key takeaway

For CX, B2C marketing, and digital leaders seeking to accelerate transformation, sending your team to CX Forum West can significantly enhance alignment and execution. By participating in parallel learning and debriefing daily, your team can convert insights into actionable strategies faster, ensuring that event attendance directly contributes to strengthening your CX operating model and driving revenue growth. Consider the team discount to maximize value.

Key insights

Team-based event participation accelerates insight-to-action, fosters alignment, and deepens learning for CX leaders.

Principles

• Shared learning accelerates execution.
• Alignment requires shared strategic context.
• Value comes from interpretation and application.

Method

CX Forum West employs parallel learning tracks, hands-on workshops, and analyst-led discussions to facilitate team-based learning, alignment, and real-time application of insights, supported by a CX certification.

In practice

• Send diverse teams to events.
• Align on business questions pre-event.
• Debrief daily, assign post-event ownership.

Topics

• CX Forum West
• Team Learning
• Customer Experience
• Strategic Alignment
• AI Integration

Best for: Executive, Product Manager, Director of AI/ML, AI Product Manager, Marketing Professional

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Editorial summary, takeaway, and curation by AIssential. Original article published by Featured Blogs - Forrester.