India's e-commerce market to touch $250 bn by 2030 as AI reshapes retail - Business Standard

2026-07-09 · Source: artifical intelligence via Google News · Field: Retail & Consumer Goods — Retail Technology & Operations, Customer Experience & Engagement · Depth: Fundamental Awareness, quick

Summary

India's e-commerce market is projected to reach approximately \$250 billion by 2030, a significant increase from its roughly \$90 billion valuation in 2025. This substantial growth, detailed in a report by logistics platform Shiprocket and consulting firm Deloitte, is primarily driven by artificial intelligence. AI is reshaping online retail through enhanced product discovery, personalized checkout processes, and smarter fulfillment capabilities. Additionally, the report emphasizes the critical role of "Bharat" – India's smaller cities and rural areas – where rising digital adoption, a large base of 488 million rural internet users, and a preference for Indic languages (98% of users) are fueling the next phase of e-commerce expansion. Tier-II and tier-III cities already contribute over 60% of online shoppers.

Key takeaway

For e-commerce strategists and AI product managers targeting growth in India, you must prioritize integrating AI for personalized product discovery and checkout, alongside strengthening fulfillment. Crucially, invest in building inclusive, vernacular-first digital commerce experiences to capture the significant and rapidly growing "Bharat" market, where 98% of internet users consume Indic language content and rural internet adoption is high. Your strategy should cater to both metro and emerging markets to capitalize on the projected \$250 billion market by 2030.

Key insights

AI and "Bharat" (rural/tier-II/III cities) are the primary catalysts for India's e-commerce market tripling by 2030.

Principles

• Businesses need inclusive, vernacular-first commerce experiences.
• Technology is central to shaping e-commerce growth.
• Consumers expect faster, more personalized shopping.

In practice

• Invest in AI for personalized experiences.
• Strengthen fulfillment capabilities.
• Build experiences for metro and emerging markets.

Topics

• India E-commerce
• AI in Retail
• Digital Adoption
• Vernacular Commerce
• Rural Internet Users
• Shiprocket Deloitte Report

Best for: Investor, Entrepreneur, Executive, Consultant, Director of AI/ML, AI Product Manager

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Editorial summary, takeaway, and curation by AIssential. Original article published by artifical intelligence via Google News.