Samsung adopts ChatGPT Enterprise and Codex across global workforce

2026-06-22 · Source: Dataconomy · Field: Technology & Digital — Artificial Intelligence & Machine Learning, Emerging Technologies & Innovation · Depth: Fundamental Awareness, quick

Summary

Samsung Electronics has commenced a major global deployment of ChatGPT Enterprise and Codex across its workforce, representing one of OpenAI's largest enterprise AI agreements. This rollout covers all employees in South Korea and the Device eXperience (DX) division worldwide, signifying a policy reversal after a 2023 ban on generative AI tools. In late 2025, Samsung SDS became an authorized OpenAI reseller in Korea. Employees will utilize ChatGPT Enterprise for knowledge-based tasks like information searches and document drafting, while Codex will empower staff to create software and automate workflows. This aligns with Samsung's "AX" initiative, announced in early June 2026, which also integrates Google's Gemini Enterprise and Anthropic's Claude. The Device Solutions division also gained ChatGPT access on June 12, 2026. OpenAI reports over 5 million weekly Codex users, with an 800% increase in South Korea since February 1, 2026. This deployment builds on a September 2025 strategic partnership for advanced memory chip supply.

Key takeaway

For Directors of AI/ML evaluating large-scale generative AI deployments, Samsung's experience highlights the necessity of robust security protocols alongside broad tool integration. Your strategy should include a clear policy framework to mitigate data leakage risks, even when adopting enterprise-grade solutions. Consider reseller partnerships to streamline deployment and explore multi-vendor AI strategies to cater to diverse departmental needs, as Samsung did with OpenAI, Google, and Anthropic.

Key insights

Samsung's enterprise-wide adoption of OpenAI's ChatGPT and Codex signals a major corporate AI integration despite prior security concerns.

Principles

• Enterprise AI adoption requires robust security policies.
• Strategic partnerships drive broad AI integration.
• AI tools enhance diverse knowledge and coding tasks.

In practice

• Use ChatGPT Enterprise for document drafting and data interpretation.
• Employ Codex to automate workflows and create internal tools.
• Integrate multiple generative AI services for diverse needs.

Topics

• ChatGPT Enterprise
• Codex
• Enterprise AI Deployment
• Generative AI
• Data Security
• AI Transformation
• Strategic Partnerships

Best for: Investor, CTO, Executive, Director of AI/ML, Consultant, VP of Engineering/Data

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Editorial summary, takeaway, and curation by AIssential. Original article published by Dataconomy.