Samsung rolls out ChatGPT Enterprise and Codex to employees in South Korea

2026-06-22 · Source: The Decoder · Field: Technology & Digital — Artificial Intelligence & Machine Learning, Software Development & Engineering, Cloud Computing & IT Infrastructure · Depth: Fundamental Awareness, quick

Summary

Samsung Electronics is deploying ChatGPT Enterprise and Codex to all its employees in South Korea and its Device eXperience (DX) division globally, marking one of OpenAI's largest enterprise deals. This rollout, announced on June 22, 2026, aims to integrate the AI tools across Samsung's research, manufacturing, marketing, and administration functions. Codex, initially a developer tool, is now seeing increased adoption by non-developers for building internal tools and automating workflows, notably with its new record-and-replay feature. OpenAI reports over five million weekly Codex users worldwide, with active users in South Korea surging by 800 percent since February. Samsung also supplies memory chips for OpenAI's AI infrastructure, highlighting a broader partnership.

Key takeaway

For Directors of AI/ML evaluating enterprise-wide AI deployments, Samsung's adoption of ChatGPT Enterprise and Codex offers a clear model. You should assess how advanced AI tools can integrate across diverse business functions. Consider how features like Codex's record-and-replay empower non-developers to automate workflows. This boosts operational efficiency beyond traditional developer roles, suggesting a strong ROI for your comprehensive AI strategy.

Key insights

Large enterprises are integrating advanced AI tools like ChatGPT Enterprise and Codex for broad operational enhancement.

Principles

• AI tools extend beyond specialized roles.
• Workflow automation drives AI adoption.
• Strategic partnerships foster AI integration.

Method

Codex's record-and-replay feature allows users to demonstrate a workflow once, enabling the AI to autonomously repeat the task for automation.

In practice

• Automate internal workflows with AI.
• Deploy AI for non-developer tasks.
• Integrate AI across business functions.

Topics

• ChatGPT Enterprise
• OpenAI Codex
• Enterprise AI Deployment
• Workflow Automation
• Samsung Electronics
• AI Infrastructure

Best for: Executive, Investor, CTO, Director of AI/ML, IT Professional, Operations Professional

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Editorial summary, takeaway, and curation by AIssential. Original article published by The Decoder.