How people are using GenAI chatbots: Evidence from web traffic data

2026-06-30 · Source: OECD.AI - Wp.oecd.ai · Field: Technology & Digital — Artificial Intelligence & Machine Learning, Data Science & Analytics, Emerging Technologies & Innovation · Depth: Fundamental Awareness, quick

Summary

New analysis from the OECD, utilizing web traffic data from Similarweb, reveals how individuals are engaging with Generative AI chatbots. This research provides insights into usage patterns across different countries and demographic groups, offering a data-driven understanding of GenAI chatbot adoption and application. The findings aim to shed light on real-world usage trends and the integration of these advanced AI tools into daily life and professional activities.

Key takeaway

For policymakers and business strategists tracking AI adoption, this OECD analysis offers crucial data on real-world GenAI chatbot usage. You should review these findings to inform policy development, market strategies, and investment decisions, ensuring your understanding of AI's societal integration is grounded in empirical web traffic data rather than assumptions.

Key insights

OECD analysis uses web traffic data to show how people globally use GenAI chatbots across demographics.

Method

The analysis employs web traffic data from Similarweb to observe GenAI chatbot usage across countries and demographics.

Topics

• Generative AI
• AI Chatbots
• Web Traffic Data
• OECD Analysis
• User Behavior
• Digital Demographics

Best for: AI Product Manager, Product Manager, Policy Maker, Consultant, Executive

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Editorial summary, takeaway, and curation by AIssential. Original article published by OECD.AI - Wp.oecd.ai.