Cate Blanchett Launches 'Human Consent Registry' to Help Protect Your Likeness From AI Industry Scraping - Gizmodo
Summary
Cate Blanchett's non-profit RSL Media has launched the Human Consent Registry, a new tool designed to empower individuals in the United States and the European Union to control how their identity and likeness are used by artificial intelligence systems. Users create an account, provide biographical details, and select an "AI use consent" level—Prohibited, Permitted with Terms, or Permitted—to generate a unique Human Consent ID. This ID allows AI systems to check permissions before incorporating a person's name, image, likeness, voice, movement, or other personal attributes into training data. The registry expands upon the Really Simple Licensing (RSL) standard, an open protocol popular among digital publishers for establishing AI usage rights. While currently lacking an explicit enforcement mechanism and requiring users to share personal data, RSL Media plans to introduce similar registries for "Work," "Characters," and "Marks."
Key takeaway
For AI ethicists and legal professionals evaluating consent frameworks, the Human Consent Registry offers a tangible, user-driven model for individuals to assert control over their digital likeness. You should consider how this registry's "stoplight" consent levels could integrate into broader AI governance strategies or inform future legislative efforts regarding intellectual property rights in AI training data. Be aware that its current lack of enforcement mechanisms presents a challenge for compliance.
Key insights
Individuals can register and dictate AI usage permissions for their identity and likeness.
Principles
- Identity is intellectual property in the age of AI.
- Individuals have the right to control AI's use of their likeness.
Method
Users create an account, submit biographical data, select an AI use consent level (Prohibited, Permitted with Terms, Permitted), and receive a Human Consent ID.
In practice
- Register your personal attributes via the Human Consent Registry.
- Adopt the RSL standard for content licensing terms.
Topics
- Human Consent Registry
- AI Ethics
- Digital Identity
- Likeness Rights
- RSL Standard
- Data Privacy
Best for: CTO, VP of Engineering/Data, Director of AI/ML, Legal Professional, AI Ethicist, General Interest
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