Cate Blanchett is taking on AI. She is the guardian of artists’ identity - ThePrint

2026-05-15 · Source: artifical intelligence via Google News · Field: Media & Entertainment — Content Creation & Production, Creative Industries & Arts, Entertainment Technology & Innovation · Depth: Fundamental Awareness, quick

Summary

Actor Cate Blanchett has co-founded RSL Media, a non-profit platform launching in June, to provide artists with ownership and consent over the use of their creative identity, including name, image, and likeness, by artificial intelligence. The free-to-use platform aims to establish a clear signal for AI to read consent, addressing the rapid, unregulated expansion of AI technologies. Co-founder and CEO Nick Hexum emphasized that RSL Media democratizes the right to control AI usage, making it accessible beyond those who can afford legal counsel. This initiative follows growing concerns in the entertainment industry regarding AI's impact on jobs and instances of celebrities like Matthew McConaughey, Tom Hanks, and Amitabh Bachchan taking steps to protect their identities from unauthorized AI generation.

Key takeaway

For entertainment industry professionals and content creators concerned about AI misuse, RSL Media offers a practical, free solution to assert control over your digital identity. You should explore registering your name, image, and likeness on the platform upon its June launch to establish clear consent parameters, safeguarding against unauthorized AI generation and setting a standard for responsible AI interaction.

Key insights

RSL Media provides a free platform for artists to control AI's use of their creative identity via a consent signal.

Principles

• Consent must precede AI use of identity.
• Ownership rights should be universally accessible.

Method

RSL Media translates user consent into a machine-readable signal, enabling artists to set terms for AI usage of their name, image, and likeness.

In practice

• Register creative identity on RSL Media.
• Define specific AI usage terms.

Topics

• RSL Media
• Artist Identity
• AI Consent
• Name, Image, Likeness
• Intellectual Property Rights

Best for: VP of Engineering/Data, Executive, Entrepreneur, Domain Expert, Legal Professional, Policy Maker

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Editorial summary, takeaway, and curation by AIssential. Original article published by artifical intelligence via Google News.