How opinions and use of AI differ by age

2026-06-17 · Source: Pew Research Center · Field: Science & Research — Social Sciences & Behavioral Studies, Artificial Intelligence & Machine Learning · Depth: Fundamental Awareness, long

Summary

A Pew Research Center study, conducted from February 17-23, 2026, surveyed 5,119 U.S. adults to analyze their opinions and usage of artificial intelligence. The research reveals significant age-based differences in AI adoption and perception. Young adults aged 18-29 are the most frequent users of AI chatbots, with 66% reporting use and 31% using them daily, yet they are also the most skeptical about AI's future impact, with 48% expecting a negative societal impact. Conversely, adults aged 65 and older are less likely to use chatbots (23% use, 7% daily) and are more uncertain about AI's future, with 21% unsure about its societal impact. Chatbot usage has increased across all age groups since 2024, with ChatGPT being the most popular. Younger adults also utilize chatbots for a broader array of tasks, including emotional support (20% of 18-29 year olds). Confidence in using chatbots and the adoption of AI-enabled smart devices like smartwatches and smart speakers also decline with age.

Key takeaway

For product managers developing AI tools or marketers targeting user segments, you should recognize the distinct generational attitudes and usage patterns. Younger adults (18-29) are early adopters and heavy users, but also the most skeptical about AI's societal impact, requiring transparent communication on risks. Older demographics (65+) show lower adoption and confidence, indicating a need for simpler interfaces and clear value propositions. Tailor your product features, onboarding, and messaging to address these age-specific engagement levels and concerns.

Key insights

Age profoundly influences AI adoption and perception, with younger users more engaged but skeptical, and older users less engaged but uncertain.

Principles

• AI adoption and sentiment are age-dependent.
• Younger generations integrate AI more broadly.
• High AI usage can coexist with skepticism.

In practice

• Segment AI product strategies by age.
• Adapt AI communication for generational views.
• Explore diverse AI use cases for younger demographics.

Topics

• AI Adoption
• Generational Differences
• Chatbot Usage
• Public Opinion
• Smart Devices
• Digital Literacy

Best for: AI Product Manager, Product Manager, Entrepreneur, Policy Maker, Tech Journalist, General Interest

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Editorial summary, takeaway, and curation by AIssential. Original article published by Pew Research Center.