The Oura Ring 4 is as low as $226 for Prime Day

2026-06-23 · Source: The Verge · Field: Technology & Digital — Internet of Things (IoT) & Connected Devices, Emerging Technologies & Innovation · Depth: Fundamental Awareness, quick

Summary

The Oura Ring 4 is currently available for as low as \$226 on Amazon during Prime Day, representing a 35% discount from its original \$349 price. This marks the largest price drop observed for the last-generation smart ring. Despite the recent launch of the Oura Ring 5, the Oura Ring 4 retains much of the same software, sensors, and tracking metrics, as new features are not exclusive to the newer model. While the Oura Ring 4 is slightly thicker and lacks the Oura Ring 5's more durable coating, it offers comparable battery life and a wider range of sizes. Potential buyers should note that not all sizes and colors are discounted, and a \$6 monthly subscription is still required for Oura's services.

Key takeaway

If you are considering a smart ring but are budget-conscious, the Oura Ring 4 at \$226 presents a compelling option. You can save 35% compared to its original price while still accessing the same core software, sensors, and tracking metrics as the newer Oura Ring 5. Evaluate if the slightly thicker band and lack of a more durable coating are acceptable trade-offs for significant savings. Remember to factor in the \$6 monthly subscription.

Key insights

The Oura Ring 4 offers significant value at its discounted price, retaining core functionality despite the Oura Ring 5's release.

Principles

• Last-gen devices can offer strong value.
• Core software features often persist across models.
• Price reductions enhance older product appeal.

In practice

• Evaluate last-gen models for savings.
• Verify feature parity before buying.
• Confirm specific size and color discounts.

Topics

• Oura Ring 4
• Smart Rings
• Wearable Technology
• Prime Day
• Product Discounts
• Health Tracking

Best for: General Interest

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Editorial summary, takeaway, and curation by AIssential. Original article published by The Verge.