The best Costco deals to compete with Prime Day: TVs, Apple devices, and more

2026-06-16 · Source: News and Advice on the World's Latest Innovations | ZDNET · Field: Technology & Digital — Internet of Things (IoT) & Connected Devices, Consumer Electronics · Depth: Fundamental Awareness, medium

Summary

Costco has released its June and July members-only savings and regular price reductions to compete with Amazon Prime Day, which runs from Tuesday, June 23, through Friday, June 26. These deals are accessible to Costco members, whose annual membership starts at \$65, while non-members face a 5% markup and limited access. Featured discounts include the TP-Link AX3000 Wi-Fi Range Extender for \$60 (33% off), the Apple Watch Series 11 for \$299 (saving \$100), and the LG C5 OLED 65-inch TV for \$1,400 (48% off). Other notable offers are the Soundcore Liberty 5 Earbuds at \$80, a Blink Whole Security Camera Bundle for \$115, and an Anker Wall Charger Bundle at \$24. The Oura Ring 4 is available for \$400, and the Samsung 65-inch QN90F QLED TV for \$1,400. A Sonos Beam (Gen 2) Soundbar Bundle is also offered at \$370, including additional gift cards and vouchers.

Key takeaway

For consumers planning tech purchases during the summer sale season, you should compare Costco's member savings against Amazon Prime Day deals. Evaluate the value of a \$65 annual Costco membership against potential savings, especially on items like TVs, smartwatches, and home security systems, as non-members incur a 5% markup. Prioritize checking Costco's monthly markdowns and Member Savings Week for competitive pricing on popular electronics.

Key insights

Costco offers competitive tech deals during Amazon Prime Day, often requiring membership for full savings.

Principles

• Membership unlocks deeper discounts.
• Cross-retailer comparison maximizes savings.
• Prioritize deals on previous-gen tech.

Method

ZDNET experts identify deals at least 20% off (or rarely on sale), use price comparison tools, review customer feedback, and incorporate internal testing.

In practice

• Check Costco for Prime Day alternatives.
• Factor membership cost into savings.
• Look for bundles with added value.

Topics

• Costco Sales
• Amazon Prime Day
• Consumer Electronics
• Smart Home Technology
• Wearable Devices
• OLED TVs
• Wi-Fi Extenders

Best for: General Interest

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Editorial summary, takeaway, and curation by AIssential. Original article published by News and Advice on the World's Latest Innovations | ZDNET.