From Two Teams To One Conga Line: Conga And PROS Creating Momentum Together

2026-03-16 · Source: Featured Blogs - Forrester · Field: Business & Management — Corporate Strategy & Leadership, Sales & Commercial Development, Marketing, Branding & Advertising · Depth: Fundamental Awareness, quick

Summary

The Conga Connect 2026 conference showcased the successful integration of Conga and PROS, marked by a new brand identity, a unified strategy, and a clear product roadmap. The event emphasized coordination, connection, and customer focus, demonstrating how the combined entity is moving forward with purpose. Key highlights included the launch of a refreshed logo and the tagline "Where commerce lines up," alongside a detailed presentation of the post-merger product strategy that integrates two Configure, Price, Quote (CPQ) solutions with pricing optimization. Customer testimonials underscored the tangible business impact, such as increased sales efficiency and reduced errors, reinforcing the value of Conga's commerce chain technologies.

Key takeaway

For Product Managers overseeing B2B commerce solutions, the Conga Connect 2026 conference illustrates the critical importance of a cohesive post-merger integration strategy. You should prioritize clear product roadmaps and brand unification to ensure customer confidence and internal alignment. Focus on demonstrating real-world customer impact to validate your technology stack and inspire broader adoption.

Key insights

Unified strategy, brand, and product roadmap drive momentum for the combined Conga and PROS entity.

Principles

• Coordinated change builds momentum.
• Customer stories validate technology value.

Method

Unify companies by aligning employees, customers, products, and cultures, while simultaneously launching a new brand and a clear product roadmap to demonstrate integrated value.

In practice

• Integrate CPQ and pricing optimization.
• Coordinate pricing processes and data for AI.

Topics

• CPQ Platforms
• Pricing Optimization
• AI Integration
• Commerce Cloud
• Business Unification

Best for: Product Manager, Business Analyst, Executive

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Editorial summary, takeaway, and curation by AIssential. Original article published by Featured Blogs - Forrester.