My First Week as an AI Startup Intern: I Redesigned the Landing Page in 3 days

2026-06-04 · Source: Towards AI - Medium · Field: Technology & Digital — Artificial Intelligence & Machine Learning, Software Development & Engineering, Product Design & User Experience · Depth: Intermediate, medium

Summary

An AI Product Design Intern at Softworker AI successfully redesigned the company's landing page in just 3 days (72 hours) using a suite of AI tools. The primary goal was to clearly communicate Softworker AI's offering of "governed autonomous AI workers for enterprises" despite the absence of a product demo. The intern focused on a single-page design with minimal sections, prioritizing content that explained the product concept, addressed common enterprise buyer questions via an extensive FAQ, and built trust through "Our beliefs" section. The process involved using Claude for competitive analysis and copy refinement, Flowstep for visual direction, and Antigravity 2.0, Antigravity IDE, and Claude Code for generating and iterating on the website's code. Post-launch, Microsoft Clarity was implemented for user testing through session recordings, heatmaps, and frustration signals.

Key takeaway

For AI Product Designers or entrepreneurs at early-stage startups without a product demo, your landing page's sole purpose is clear communication. Focus on stripping down the page to only essential sections that explain your core idea and build trust. This approach, exemplified by a 3-day redesign, ensures visitors understand your offering and self-select for engagement, allowing for iteration once a demo is ready.

Key insights

For early-stage startups without a product demo, the landing page *is* the product, needing clear communication over aesthetics.

Principles

• Landing pages must communicate the core idea cleanly.
• Scope pages to what you *do* have, not what you lack.
• Every section must earn its place by doing "demo work."

Method

The process involved using Claude for conceptualization and copy, Flowstep for visual design, and Antigravity/Claude Code for development, followed by Microsoft Clarity for user testing.

In practice

• Use Claude for headline sharpening and competitive analysis.
• Employ Flowstep for rapid visual design iteration.
• Implement Microsoft Clarity for post-launch user behavior analysis.

Topics

• AI Product Design
• Landing Page Redesign
• Startup UX
• AI Development Tools
• User Testing
• Softworker AI

Best for: Product Designer, AI Product Manager, Entrepreneur

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Editorial summary, takeaway, and curation by AIssential. Original article published by Towards AI - Medium.