Attend Forrester’s Agentic Commerce Workshop To Ensure That You’re Asking The Right Questions About Agentic Commerce

2026-05-04 · Source: Featured Blogs - Forrester · Field: Business & Management — E-commerce & Digital Commerce, Corporate Strategy & Leadership · Depth: Intermediate, quick

Summary

Forrester is hosting interactive workshops titled "Catalyze Agentic Commerce — How To Move From FOMO To Focus" at its CX Forums in New York City (June 16–17) and San Francisco (June 29–30). These workshops aim to guide companies in developing an agentic commerce strategy by focusing on brand, products, and customers, rather than immediately asking "How should we engage?" or "How do I get my products into answer engines?". The sessions will cover existing forms of agentic commerce in both owned and non-owned environments, customer adoption trends in answer engine shopping, business impacts based on organizational maturity, product suitability for answer engine selling, and integration of agentic commerce into broader commerce strategies. A webinar on the state of agentic commerce is also available on demand for Forrester clients and prospects.

Key takeaway

For Product Managers and Executives weighing new digital channel investments, you should prioritize understanding your brand, products, and customers before diving into specific agentic commerce tactics. Focus on how agentic commerce integrates with your existing strategy and assess your organizational readiness to mitigate risks and maximize potential, ensuring a strategic rather than reactive approach.

Key insights

Effective agentic commerce strategy prioritizes brand, products, and customers over immediate channel engagement.

Principles

• Holistically consider owned and non-owned agentic commerce environments.
• Align agentic commerce with overall business strategy.
• Assess organizational maturity for new channel readiness.

Method

The workshop method involves exploring existing forms of agentic commerce, analyzing customer adoption and trends, assessing business impacts and organizational readiness, evaluating product fit for answer engine selling, and integrating agentic commerce into a broader strategy.

In practice

• Evaluate product fit for answer engine selling.
• Analyze customer shopping preferences on emerging channels.
• Determine organizational readiness for agentic commerce.

Topics

• Agentic Commerce
• Answer Engines
• Digital Channels
• Customer Experience
• Commerce Strategy

Best for: Executive, Product Manager, Director of AI/ML, AI Product Manager, Consultant

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• The Five Levels of Agentic Commerce — Agentic commerce's growth hinges on consumer trust, not just technological capability.

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Editorial summary, takeaway, and curation by AIssential. Original article published by Featured Blogs - Forrester.