I spent a week with Sony's $3,500 Bravia TV - the True RGB display is the real deal

2026-07-08 · Source: News and Advice on the World's Latest Innovations | ZDNET · Field: Technology & Digital — Emerging Technologies & Innovation, Gaming & Interactive Media · Depth: Novice, medium

Summary

The Sony Bravia 9 II TV, priced at \$3,500 for the 65-inch model, introduces Sony's new Micro RGB display technology, branded as True RGB. This model aims to surpass OLED in color accuracy and contrast, offering a significantly brighter picture than previous Bravia iterations. While it delivers excellent color accuracy and fantastic built-in audio, including Acoustic Surface Audio+ for object-tracking sound, it is notably more expensive than other premium TVs. The review highlights its impressive visual performance, particularly with vibrant content like "The Wizard of Oz," but notes some oversaturation with warm colors and a lack of advanced gaming features, including audio/video sync issues with a PlayStation 5. The 85-inch model costs \$6,500, and a 115-inch version is slated for \$31,000.

Key takeaway

For AV enthusiasts considering a premium TV upgrade, you should weigh the Sony Bravia 9 II's impressive Micro RGB display against its high initial cost and current gaming feature limitations. While its superior brightness and color accuracy are compelling, especially for movie viewing, waiting for future firmware updates could resolve existing audio/video sync issues and potentially reduce the \$3,500 entry price. If you prioritize cutting-edge display technology and have the budget, be prepared for early adopter challenges.

Key insights

Micro RGB display technology offers superior brightness and color accuracy, potentially surpassing OLED.

Principles

• New display tech often carries a high early adopter premium.
• Built-in audio can achieve immersive object-tracking sound.
• Picture modes and manual settings can correct color nuances.

Method

Comprehensive TV testing involves Calman verification for color accuracy, contrast, brightness, refresh-rate limits, and real-world scenarios.

In practice

• Adjust picture modes to correct color oversaturation.
• Disable Cinema Motion for older film viewing.
• Utilize Dolby or DTS for virtual surround sound.

Topics

• Micro RGB Display
• Sony Bravia 9 II
• TV Technology
• Color Accuracy
• Home Entertainment
• Audio Features

Best for: General Interest, Domain Expert

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Editorial summary, takeaway, and curation by AIssential. Original article published by News and Advice on the World's Latest Innovations | ZDNET.