Choice secures $7.1M Series A to expand its restaurant operating system across Europe

2026-03-16 · Source: Tech.eu - Tech.eu · Field: Technology & Digital — Software Development & Engineering, Artificial Intelligence & Machine Learning, Emerging Technologies & Innovation · Depth: Fundamental Awareness, quick

Summary

Choice, a Prague-founded all-in-one SaaS platform for restaurants, has secured $7.1 million in Series A funding, bringing its total raised to $11.6 million. The platform consolidates online ordering, payments, reservations, and marketplace integrations, serving over 30,000 registered restaurants, with 7,000 paying customers across nine Central and Eastern European markets. Choice processes 1.5 million monthly orders, representing approximately €35 million in monthly gross merchandise value, and aims for €500 million in monthly turnover within three to four years. The new capital will fuel rapid expansion into new European markets, starting with Portugal, Spain, and Italy, followed by France, Germany, and the Netherlands, alongside product development, including AI-integrated modules.

Key takeaway

For AI Product Managers developing solutions for the hospitality sector, your focus should be on creating integrated platforms that consolidate disparate functions. This approach, exemplified by Choice's success, directly addresses restaurants' need for operational efficiency and margin protection by centralizing customer data and streamlining digital interactions, rather than offering single-feature tools.

Key insights

Integrated restaurant operating systems can enhance efficiency and profitability by consolidating fragmented digital tools.

Principles

• Local market adaptation is crucial for European expansion.
• Consolidating tech solutions improves restaurant operational control.

Method

Choice scales by combining local sales teams, efficient capital deployment from its CEE base, and AI-driven product innovation to win market by market.

In practice

• Integrate QR menus, payments, and ordering.
• Offer commission-free takeaway and delivery.
• Connect with major marketplace platforms.

Topics

• Restaurant Operating System
• SaaS Platform
• Series A Funding
• Marketplace Integrations
• AI-driven Product Innovation

Best for: Entrepreneur, Investor, AI Product Manager

Related on AIssential

• Red Lobster CEO Plans To Make The Seafood Chain AI-Forward - Black Enterprise — AI integration is crucial for restaurant operational efficiency and strategic recovery, as demonstrated by Red Lobster's turnaround plan.
• Innovorder secures €20M to accelerate European growth and AI development — Innovorder's €20M funding highlights the value of AI-driven SaaS platforms in digitalizing the €22 billion European contract catering market.
• Why More Restaurants Are Quietly Moving Toward AI Kiosks — Optimizing restaurant front-of-house operations, especially ordering, is crucial for economic viability and customer experience.
• VisioLab raises $11M Series A to scale AI self-checkout globally — AI-powered visual self-checkout streamlines food service operations by eliminating manual scanning and infrastructure changes.
• I saw first hand why Salesforce and other enterprise IT vendors are going to be fucked — Off-the-shelf AI tools enable immediate, practical business solutions, bypassing complex enterprise IT integrations.
• Exclusive: Scotch Raises $20M Series A To Disrupt Legacy Liquor Retail Tech With AI — AI-native operating systems can disrupt highly fragmented, regulated retail sectors by automating complex workflows.

Open in AIssential →

Editorial summary, takeaway, and curation by AIssential. Original article published by Tech.eu - Tech.eu.