What Does It Really Take To Go From Products To Platforms?

2026-04-16 · Source: Featured Blogs - Forrester · Field: Business & Management — Project & Product Management, Corporate Strategy & Leadership, Marketing, Branding & Advertising · Depth: Intermediate, quick

Summary

B2B vendors are increasingly shifting from optimizing individual products, which often lead to overlap and limited growth, to developing integrated platforms as the new basis of competition. Research by Forrester analysts indicates that successful platform transitions can unlock significant benefits, including greater market share, larger deal sizes, and stronger customer retention by providing end-to-end solutions. To address the practical realities of this complex shift, a panel at the B2B Summit North America will feature experts from GE Vernova, Delinea, and Onyx CenterSource. These practitioners will share firsthand experiences, challenges, company and customer benefits, and lessons learned during their evolution from products to integrated platforms, offering attendees practical insights.

Key takeaway

B2B vendors must transition from individual products to integrated platforms to unlock greater market share, larger deal sizes, and stronger customer retention. This strategic shift addresses product overlap and limited reach by supporting broader use cases and functional teams. Join experts from GE Vernova, Delinea, and Onyx CenterSource at B2B Summit North America for practical insights on navigating this complex evolution.

Topics

• Products to Platforms Transition
• B2B Vendors
• Integrated Solutions
• Market Share Growth
• Customer Retention

Best for: AI Product Manager, Entrepreneur, Product Manager, Executive, Consultant

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Editorial summary, takeaway, and curation by AIssential. Original article published by Featured Blogs - Forrester.