Saylor’s Strategy to Sell Some Bitcoin; Comcast Is Splitting in Two, Again

2026-06-30 · Source: The Information · Field: Finance & Economics — Capital Markets & Investment Management, Corporate Finance & Treasury, FinTech & Digital Financial Services · Depth: Fundamental Awareness, quick

Summary

Crypto holding firm MicroStrategy, referred to as Strategy, has announced a plan to sell a portion of its extensive Bitcoin holdings, despite the cryptocurrency currently hovering around \$60,000, its lowest point in two years. This price is approximately 20% below the average acquisition cost for Strategy's Bitcoin pile, which is now valued at about \$51 billion. Since pivoting from enterprise software in 2020, Strategy has amassed its crypto assets by raising over \$59 billion through stock sales and borrowed funds. This decision marks a significant shift from previous statements by executive chair Michael Saylor, who had consistently maintained that the company would not sell its Bitcoin.

Key takeaway

For investors evaluating crypto-holding firms like MicroStrategy, your assessment of long-term HODL strategies should account for potential shifts in corporate policy. MicroStrategy's decision to sell Bitcoin at a 20% loss reverses prior "never sell" assurances. This signals that even dedicated crypto firms may prioritize capital management over ideological stances. You should consider this precedent when assessing the stability and predictability of other crypto-centric investment vehicles.

Key insights

MicroStrategy is selling Bitcoin at a loss, reversing its long-held "never sell" stance, despite a two-year low price.

Topics

• MicroStrategy
• Bitcoin Holdings
• Corporate Strategy
• Cryptocurrency Market
• Asset Divestment

Best for: Investor, Entrepreneur, Executive

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Editorial summary, takeaway, and curation by AIssential. Original article published by The Information.