Meet the Sifted newsroom: The journalists covering Europe’s tech ecosystem in 2026

2026-01-06 · Source: Sifted · Field: Media & Entertainment — Publishing & Journalism, Technology Journalism · Depth: Fundamental Awareness, medium

Summary

Sifted, a European tech ecosystem publication, has released its 2026 newsroom guide, detailing its team of journalists and their areas of focus. The London-based team, with members also in Stockholm, Paris, and Berlin, covers diverse topics including European tech policy, UK tech, climate tech, Nordic tech, French tech, deeptech, AI, German tech, startup life, fintech, defence tech, venture capital, university spinouts, robotics, spacetech, and healthtech. The guide provides contact information, including LinkedIn and email, for each journalist, such as Freya Pratty (investigations, UK tech, climate tech), Mimi Billing (Nordic tech), Daphné Leprince-Ringuet (French tech, AI, deeptech), Miriam Partington (German tech, startup life), Tom Matsuda (fintech), Anne Sraders (defence tech, VC), and John Thornhill (founder, AI, deeptech).

Key takeaway

For public relations professionals or startup founders seeking media coverage in the European tech space, you should consult Sifted's 2026 newsroom guide to identify the most appropriate journalist for your story. Aligning your pitch with a reporter's specific beat, such as AI, fintech, or a particular national tech ecosystem, will significantly increase your chances of securing editorial attention and relevant coverage.

Key insights

Sifted's 2026 newsroom guide details journalist beats and contact information for pitching European tech stories.

Principles

• Specialized beats enhance coverage depth.
• Geographic distribution supports regional focus.

Method

Sifted organizes its editorial team by specific tech sectors and geographic regions, assigning lead journalists to cover these areas and associated newsletters, facilitating targeted content creation and external engagement.

In practice

• Identify relevant journalist by topic.
• Use provided contact methods for pitches.
• Review past coverage for pitch alignment.

Topics

• European Tech Ecosystem
• Tech Journalism
• Venture Capital
• Deeptech & AI
• Fintech

Best for: Entrepreneur, Investor, Marketing Professional

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Editorial summary, takeaway, and curation by AIssential. Original article published by Sifted.