Exhibitly bags €1.4M to modernise B2B events

2026-05-19 · Source: Tech.eu - Tech.eu · Field: Business & Management — Entrepreneurship & Start-ups, Marketing, Branding & Advertising, Operations & Process Management · Depth: Fundamental Awareness, quick

Summary

Ghent-based Exhibitly has secured €1.4 million in a pre-seed funding round, led by New School VC, with participation from 100IN, Allusion Ventures, and several angel investors. The company develops AI-powered technology designed to personalize B2B event websites, aiming to boost visitor engagement and streamline the registration process. Exhibitly's platform addresses the challenge of declining conversion rates in the global trade show industry by providing tailored recommendations for sessions, speakers, and exhibitors based on a visitor's role and company, without requiring technical integrations. This approach significantly increases registration likelihood compared to traditional event websites. The funding will support team expansion, accelerate product development, and fuel international growth across its current markets in the UK, US, Middle East, Africa, and Asia. Exhibitly also plans to launch a second AI-powered product specifically for exhibiting companies, targeting over 1,000 events worldwide by the end of 2027.

Key takeaway

For B2B event organizers struggling with declining registration rates, Exhibitly's €1.4 million funding highlights a critical shift towards AI-powered personalization. You should evaluate your current event website's ability to offer tailored experiences, as generic content demonstrably reduces conversions. Consider investing in solutions that automatically personalize session, speaker, and exhibitor recommendations to significantly improve visitor engagement and registration outcomes. This approach can modernize your event technology stack and meet attendee expectations for relevant content.

Key insights

AI-driven personalization of B2B event websites significantly boosts visitor registration by tailoring content relevance.

Principles

• Generic B2B event website experiences lead to low conversion.
• Personalization based on visitor role and company drives engagement.
• AI can automatically analyze and enrich website content.

Method

Exhibitly adds an AI layer on top of existing event websites, automatically analyzing and enriching content to provide tailored recommendations for sessions, speakers, and exhibitors.

In practice

• Implement AI for B2B event website content personalization.
• Tailor recommendations for sessions, speakers, and exhibitors.
• Prioritize solutions requiring no technical integrations.

Topics

• B2B Events
• AI Personalization
• Event Technology
• Startup Funding
• Visitor Engagement
• Trade Shows

Best for: Investor, Entrepreneur, Operations Professional

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Editorial summary, takeaway, and curation by AIssential. Original article published by Tech.eu - Tech.eu.