What I Learned From a Year of TITV

2026-07-14 · Source: The Information · Field: Media & Entertainment — Content Creation & Production, Digital Media & Streaming · Depth: Fundamental Awareness, quick

Summary

The Information introduced TITV, a daily video show designed to break down significant technology stories, exactly one year ago. The initiative aimed to extend the publication's established news-breaking capabilities into a video format, leveraging its experienced journalists and pre-booked guests. Despite comprehensive preparations and a substantial commitment to the project, the launch of TITV encountered considerable difficulties, indicating an initial rollout that was far from seamless or successful.

Key takeaway

For Product Managers or Content Strategists launching new media formats like daily video shows, recognize that initial rollouts can be challenging despite thorough preparation. Your launch plan should include robust contingency measures and a clear strategy for addressing unforeseen issues, ensuring resilience beyond initial readiness.

Topics

• TITV
• Video Content
• Media Launch
• Tech Journalism
• Content Strategy

Best for: Tech Journalist, Product Manager

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Editorial summary, takeaway, and curation by AIssential. Original article published by The Information.