Opinion | Would You Be Afraid of IA?

2026-04-27 · Source: Technology - WSJ.com · Field: Technology & Digital — Artificial Intelligence & Machine Learning · Depth: Fundamental Awareness, quick

Summary

A letter to the editor published on April 27, 2026, suggests that the term "Artificial Intelligence" (AI) contributes to public fear due to the negative connotation of "artificial." The author, Pat Sullivan, proposes renaming AI to "Intelligence Aid" (IA) to foster a more positive perception. This re-framing could mitigate "hysterics" and concerns about job displacement, positioning the technology as a helpful tool rather than a threat. The letter references Jason Riley's April 22 article, "The Biggest AI Risk Is Foolish, Fear-Driven Policies," implying a broader discussion on AI's societal impact and public policy.

Key takeaway

For communicators and policymakers introducing new technologies, carefully consider the psychological impact of naming conventions. Your choice of terms, such as "Artificial Intelligence" versus "Intelligence Aid," can significantly influence public perception and policy discussions. Opt for names that accurately reflect beneficial applications to avoid unnecessary fear and promote constructive engagement.

Key insights

Renaming "Artificial Intelligence" to "Intelligence Aid" could reduce public fear and improve perception.

Principles

• Terminology shapes public perception.
• Negative connotations incite fear.

In practice

• Consider naming conventions for new tech.
• Assess public reaction to terminology.

Topics

• AI Naming
• Public Perception of AI
• AI Fear
• Job Displacement
• Intelligence Aid Concept

Best for: Policy Maker, Executive, General Interest

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Editorial summary, takeaway, and curation by AIssential. Original article published by Technology - WSJ.com.