Best Buy is selling last year's Sony OLED TV for $600 off - and I highly recommend it
Summary
Best Buy is offering a significant discount on the Sony Bravia 8 II 65-inch OLED 4K UHD Smart Google TV, reducing its price by $600 to $2,700. This sale follows news that Sony will transfer control of the Bravia TV brand to TCL in 2026, anticipating new models in 2027. The Bravia 8 II, rated 3/5 by ZDNET editors, features impressive picture quality, fine-tunable settings for streaming and gaming, and Sony's Acoustic Surface Audio+ technology with Dolby Atmos for immersive sound. It also includes VRR support for console gaming and the Google TV platform with integrated apps and voice controls via Google Assistant or Alexa. The 55-inch model is also discounted by $200, though both remain premium-priced.
Key takeaway
For consumers considering a high-end television upgrade, this discount on the Sony Bravia 8 II OLED presents a timely opportunity. You can acquire a premium 65-inch model with advanced audio and video features, including VRR and Google TV, at a reduced price before new models arrive in 2027. Evaluate your budget and feature needs against this offer, as such steep discounts on these models are uncommon.
Key insights
Sony Bravia 8 II OLED TVs are discounted as Sony transitions its TV brand to TCL.
Principles
- Brand transitions often lead to retail discounts.
- OLED TVs offer superior picture quality.
In practice
- Consider OLED for immersive audio/video.
- Utilize VRR for smoother console gaming.
Topics
- Sony Bravia 8 II
- OLED Televisions
- Smart TV Technology
- TV Deals
- Gaming TV Features
Best for: General Interest, Tech Journalist
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Editorial summary, takeaway, and curation by AIssential. Original article published by News and Advice on the World's Latest Innovations | ZDNET.