How Miro is redefining collaboration across the product development life cycle

2026-07-01 · Source: McKinsey Insights & Publications · Field: Technology & Digital — Artificial Intelligence & Machine Learning, Software Development & Engineering, Emerging Technologies & Innovation · Depth: Fundamental Awareness, quick

Summary

Miro, a company cofounded by CEO Andrey Khusid, is actively redefining collaboration throughout the product development lifecycle by evolving its platform. Originally known as a digital whiteboard, Miro is transforming into an AI-powered workflow platform. Khusid's insights underscore how this strategic integration of artificial intelligence is fundamentally reshaping competitive advantage within the software industry, emphasizing AI's role in driving innovation and efficiency for collaborative processes.

Key takeaway

For AI Product Managers evaluating collaboration tools, Miro's evolution signals a critical shift. You should assess how AI-powered workflow platforms can integrate into your product development lifecycle to enhance efficiency and innovation. Consider piloting AI features to understand their impact on team productivity and competitive positioning, ensuring your strategy adapts to this evolving software landscape.

Key insights

Miro's AI-powered evolution redefines product development collaboration and competitive advantage in software.

Principles

• AI integration reshapes software competition.
• Digital whiteboards evolve into AI platforms.
• Collaboration benefits from AI workflows.

In practice

• Utilize AI for product lifecycle efficiency.
• Transform existing collaboration tools.
• Re-evaluate competitive strategies with AI.

Topics

• Miro
• AI Platforms
• Product Development Lifecycle
• Collaborative Workflows
• Software Competition

Best for: Executive, AI Product Manager, Director of AI/ML

Related on AIssential

• How AI Is Reshaping the Way Enterprises Build Software - With Tim Sears of HTEC — AI's primary impact on software development and business will be as a catalyst for teamwork, not individual productivity.
• Miro’s Big Bet: Can A Whiteboard Company Become The AI Decisioning Layer For The Enterprise? — Miro aims to become the enterprise's AI decisioning layer, addressing collective judgment bottlenecks in agentic workflows.
• GenAI Is The Power Tool For Product Management Speed And Innovation — GenAI is transforming product management by accelerating workflows, but adoption requires strategic integration and governance.
• 3 Ways AI Can Free Organizations from Legacy Workflows — AI provides objective, data-backed evidence to overcome organizational resistance to change and shed legacy practices.
• Q&A with Ethan Mollick — Successful AI integration requires practical organizational redesign, clear leadership, and a dedicated innovation lab, addressing human and systemic challenges.
• 🧠 Community Wisdom: How AI is changing product operating models, tracking work stress with Whoop, whether you need a portfolio of AI side projects, marketing for tiny teams, and more — Holistic product development, driven by human judgment and deep customer understanding, remains paramount in the AI era.

Open in AIssential →

Editorial summary, takeaway, and curation by AIssential. Original article published by McKinsey Insights & Publications.