Why do South Koreans love AI so much?

2026-06-15 · Source: MIT Technology Review · Field: Technology & Digital — Artificial Intelligence & Machine Learning, Emerging Technologies & Innovation, Public Policy & Governance · Depth: Fundamental Awareness, short

Summary

South Korea demonstrates exceptional optimism towards artificial intelligence, with only 16% expressing concern compared to 50% in the US, according to a Pew Research Center survey. This enthusiasm is evident in daily life, from unmanned immigration checkpoints and delivery robots to AI webcomics and virtual K-pop idols. The government actively fosters this environment, with President Lee Jae-myung pledging to make South Korea a "top three AI power." Initiatives include the Presidential Council on National AI Strategy, funding for homegrown AI models, and support for semiconductor giants Samsung and SK Hynix, which saw their market values exceed \$1 trillion in 2026. The 2024 AI Basic Act prioritizes development over safety, reflecting a national ethos where 70% prioritize AI innovation. Despite this, concerns exist regarding AI's societal impacts, including job displacement—as seen with Hyundai's Atlas robots—and ethical considerations, highlighted by a 2025 backlash over flawed AI textbooks. Many also use AI for personal tasks like fortune-telling and financial advice, viewing it as a portal to a better future despite job security fears.

Key takeaway

For policy makers designing national AI strategies, you should recognize that aggressive promotion can rapidly accelerate adoption and economic growth, as seen in South Korea's rise to a "top three AI power." However, prioritize integrating robust ethical frameworks and pilot programs from the outset. This proactive approach will mitigate potential public backlash and ensure equitable development, preventing issues like the flawed AI textbook rollout and addressing job displacement fears before they escalate.

Key insights

South Korea's national AI strategy drives widespread adoption and optimism, despite emerging societal concerns.

Principles

• Government-led AI strategy fosters public optimism.
• Prioritizing economic growth can overshadow ethical reflection.
• Early tech adoption can lead to global leadership.

In practice

• Integrate AI into public services like transit.
• Fund homegrown AI model development initiatives.
• Support semiconductor industry for AI infrastructure.

Topics

• South Korea
• National AI Strategy
• AI Adoption
• Techno-optimism
• AI Regulation
• Semiconductor Industry
• AI Ethics

Best for: Policy Maker, Executive, Consultant

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Editorial summary, takeaway, and curation by AIssential. Original article published by MIT Technology Review.