Here’s what Netflix’s new vertical video feed is like

2026-04-30 · Source: The Verge · Field: Technology & Digital — Software Development & Engineering, Artificial Intelligence & Machine Learning, Emerging Technologies & Innovation · Depth: Fundamental Awareness, quick

Summary

Netflix is rolling out a significant revamp of its mobile application, introducing a new vertical video feed called "Clips." This feature allows users to scroll through short clips of shows, movies, and other Netflix content, aiming to enhance content discovery in a mobile-friendly format. The company previously tested a similar vertical feed last year, noting the ease of browsing video content on social media apps. The updated UI, launching Thursday in Australia, Canada, India, Malaysia, Pakistan, the Philippines, South Africa, the UK, and the US, includes new bottom navigation tabs for Home, Clips, Search, and My Netflix. The Clips interface mirrors TikTok or Instagram Reels, offering sharing and watchlist addition options. Initially, Clips will feature shows and movies, with plans to expand to podcasts and live events, and introduce themed Collections.

Key takeaway

For AI Product Managers focused on user engagement and content discovery, your teams should analyze Netflix's "Clips" rollout. This move underscores the importance of adapting popular social media interaction patterns, like vertical video feeds, to drive user retention and content exploration within your own platforms. Consider how similar short-form, discoverable content could be integrated into your product to capture attention and streamline user journeys.

Key insights

Netflix is integrating a TikTok-like vertical video feed, "Clips," into its mobile app to boost content discovery.

Principles

• Mobile-first content discovery is crucial.
• Vertical video feeds enhance browsing ease.

Method

Netflix's method involves a new "Clips" tab in the mobile app's bottom navigation, presenting short, scrollable vertical videos with sharing and watchlist integration, mimicking popular social media UIs.

In practice

• Explore vertical video for content promotion.
• Integrate social media UI patterns for familiarity.

Topics

• Netflix Mobile App
• Vertical Video Feed
• Content Discovery
• Clips Feature
• UI Redesign

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Editorial summary, takeaway, and curation by AIssential. Original article published by The Verge.