How to automate your marketing in 2024

2024-04-30 · Source: AI Scout Insider · Field: Technology & Digital — Artificial Intelligence & Machine Learning, Emerging Technologies & Innovation · Depth: Novice, short

Summary

This intelligence brief highlights several new AI-powered tools and innovations across various sectors. DeepMind has developed an AI capable of generating soundtracks and dialogue for videos, offering potential for film production, video games, and accessibility tools. In finance, nCino introduced an AI-powered advisor, Portfolio Analytics, to automate loan and deposit portfolio management for banks, providing real-time insights and risk assessment. Borderless AI is making its Cohere-powered HR agent, Frontier Work, free to use, aiming to democratize AI access for small businesses. Additionally, Merchynt's Paige automates local SEO and Google Business Profile optimization for small businesses at $99/month, a service typically costing $300-800. French AI startup Omi also secured €13m in Series A funding to expand its AI system for insurance companies.

Key takeaway

For small business owners and marketing professionals seeking to optimize digital presence and operational efficiency, consider adopting specialized AI tools. Merchynt's Paige offers a cost-effective solution for local SEO, while Borderless AI's free HR agent can streamline administrative tasks. Integrating these tools can significantly reduce manual effort and costs, allowing your team to focus on strategic growth rather than repetitive tasks.

Key insights

AI tools are rapidly automating specialized tasks across marketing, finance, HR, and content creation.

Principles

• AI can significantly reduce operational costs.
• Automation enhances efficiency in routine tasks.

Method

AI-powered platforms automate specific business functions like local SEO, video content editing, financial portfolio analysis, and HR queries, often leveraging large language models.

In practice

• Use Paige for automated local SEO management.
• Explore HitPaw Edimakor for AI video editing.
• Utilize Borderless AI's free HR agent.

Topics

• AI Automation
• Generative AI
• Fintech AI
• Local SEO
• HR Technology

Best for: Investor, Entrepreneur, Marketing Professional, Business Analyst

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Editorial summary, takeaway, and curation by AIssential. Original article published by AI Scout Insider.