Verizon’s ‘Simplicity’ flat-rate plan starts at $30 per month for new customers

2026-06-16 · Source: The Verge · Field: Technology & Digital — Telecommunications Services · Depth: Fundamental Awareness, quick

Summary

Verizon has introduced a new "Simplicity" flat-rate plan, starting at \$30 per month for new customers who enable autopay and switch carriers, or \$45 per month for existing customers. This plan aims to simplify pricing by offering one flat rate per line and eliminating activation and upgrade fees, which previously cost \$40. To access these benefits, customers must enroll in Verizon's new loyalty program via the My Verizon app, which provides perks like 3% cash back through "Verizon Dollars" and "Verizon Shine" benefits including ticket sales and giveaways. The Simplicity plan includes unlimited 5G ultrawideband access, 10GB of mobile hotspot data, roaming in Canada and Mexico, and satellite texting for compatible devices. Additionally, customers can add an internet plan for \$35 per month and bundle streaming services. Verizon also launched a "Verizon One" subscription, combining unlimited 5G and internet for \$70 per month.

Key takeaway

For consumers considering a new mobile carrier or looking to simplify their existing plan, Verizon's Simplicity plan offers a clear alternative to complex pricing structures. You should evaluate if the \$30 promotional rate for new customers, contingent on autopay and switching, or the \$45 rate for existing users, aligns with your budget. Additionally, assess the value of the loyalty program's 3% cash back and fee waivers against your current carrier's benefits.

Key insights

Verizon's new plans simplify pricing and add loyalty benefits, targeting new and existing customers with flat rates and bundled services.

Principles

• Flat-rate pricing simplifies customer choices.
• Loyalty programs can replace traditional fees.
• Bundling services enhances customer value.

Method

To access Simplicity plan benefits, customers must opt into Verizon's new loyalty program through the My Verizon app, enabling fee waivers and perk accrual.

In practice

• Enroll in My Verizon app loyalty program.
• Enable autopay for promotional rates.
• Consider Verizon One for bundled services.

Topics

• Verizon
• Mobile Plans
• Flat-Rate Pricing
• Customer Loyalty Programs
• 5G Connectivity
• Bundled Services

Best for: General Interest, Tech Journalist

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Editorial summary, takeaway, and curation by AIssential. Original article published by The Verge.