Privacy Notice - Perplexity

2026-07-06 · Source: perplexity.ai via Google News · Field: Legal & Regulatory — Compliance & Risk Management, Corporate Law & Business Legal Services, Regulatory Affairs & Government Relations · Depth: Intermediate, extended

Summary

Perplexity AI's Privacy Notice, updated July 2, 2026, details the extensive collection, use, and sharing of personal data across its websites, Comet browser, mobile applications, and other services. Data is gathered directly from users, automatically via cookies and device information, and from third-party sources. The notice outlines specific contexts for data collection, such as account registration, Comet browsing history, Email Assistant content analysis, and health data, specifying the primary purpose and legal basis for each. Perplexity uses this data to identify users, complete transactions, improve services and AI models, conduct analytics, market products, prevent fraud, and comply with legal obligations. Data sharing occurs with affiliates, service providers, business partners, and for legal compliance, with specific categories of personal information and recipients detailed, including sharing for targeted advertising.

Key takeaway

For users of Perplexity AI services, particularly those utilizing Comet or Email Assistant, understand that your personal data, including browsing history, email content, and voice data, is collected and shared for service improvement, AI model training, and targeted advertising. You should actively review and adjust your privacy settings within the Comet browser, mobile app, and website, and utilize features like Incognito mode to limit data collection and sharing according to your preferences.

Key insights

Perplexity's Privacy Notice details extensive data collection, usage, and sharing practices across its services, emphasizing user consent and legal bases.

Principles

• Data collection spans direct input, automated tracking, and third-party sources.
• Processing relies on consent, contract performance, legal obligations, or legitimate interests.
• Users retain rights to access, change, delete, and opt-out of certain data processing.

Method

Perplexity collects data through direct user input, automated tracking via cookies and device data, and from external sources, processing it based on consent, contractual necessity, legal obligations, or legitimate business interests.

In practice

• Review Comet browser privacy settings to limit third-party cookie access.
• Utilize Incognito mode in Comet or the app to prevent saving search activity.
• Opt-out of targeted advertising via cookie consent pop-ups or mobile device settings.

Topics

• Data Privacy
• Perplexity AI
• Data Collection Practices
• User Data Rights
• Targeted Advertising
• EU-U.S. Data Privacy Framework

Best for: CTO, Director of AI/ML, Executive, Legal Professional, Security Engineer, Consultant

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Editorial summary, takeaway, and curation by AIssential. Original article published by perplexity.ai via Google News.