Whop Is a Haven for Advice on Crypto Trades and Betting Tips. Can It Add Plumbers, Too?

2026-06-19 · Source: The Information · Field: Business & Management — Entrepreneurship & Start-ups, E-commerce & Digital Commerce, Corporate Strategy & Leadership · Depth: Fundamental Awareness, quick

Summary

Whop is an online marketplace specializing in the sale of digital experiences rather than physical goods. It hosts a diverse range of merchants, including PreMedley, which offers online tutoring groups, study materials, and medical school application advice for \$27 per month. Another merchant, Pro Sports Advice, provides horse-racing insights and betting tips through monthly subscriptions ranging from approximately \$20 to over \$4,000. Additionally, Joonas Korhonen, a Finnish badminton champion, sells a \$249 video course focused on improving badminton footwork. Whop co-founder and CEO Steven Schwartz noted that entrepreneurs can achieve significant success with digital product businesses without needing to start a physical product venture.

Key takeaway

For entrepreneurs considering new ventures, Whop demonstrates the significant potential of digital-first business models. You can build a very successful business by selling online experiences, such as specialized courses, expert advice, or tutoring, without the complexities of physical products. Evaluate platforms that facilitate direct sales of digital content to monetize your expertise or unique insights effectively. This approach offers a streamlined path to market and diverse revenue streams.

Key insights

Whop is a digital marketplace enabling entrepreneurs to sell diverse online experiences without physical products.

Principles

• Digital experiences can form successful businesses.
• Marketplaces facilitate diverse digital offerings.

In practice

• Offer online tutoring or study groups.
• Sell expert advice or betting tips.
• Provide specialized video courses.

Topics

• Whop
• Digital Marketplaces
• Online Education
• Sports Betting
• Digital Products

Best for: Entrepreneur, Investor, Consultant

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Editorial summary, takeaway, and curation by AIssential. Original article published by The Information.