Microsoft says the ‘idea’ of an Xbox mobile store ‘is not dead’

· Source: The Verge · Field: Technology & Digital — Gaming & Interactive Media, E-commerce & Digital Commerce · Depth: Fundamental Awareness, quick

Summary

Microsoft's ambitious plan to launch an Xbox mobile gaming store, initially revealed in 2022 with a promised July 2024 launch, appears to be on hold, as its testing URL is no longer functional and the site hasn't been updated in nearly a year. The project faced significant hurdles due to strict app store rules imposed by Apple and Google, despite Microsoft's hopes that regulatory actions like the Digital Markets Act or US court cases would foster a more open mobile ecosystem. Microsoft Gaming CEO Asha Sharma confirmed that the "idea" of an Xbox mobile store "is not dead," suggesting a potential pivot to a web-based version focused on in-game item deals. The company also filed an amicus brief in the Epic v. Google case, underscoring its commitment to mobile competition.

Key takeaway

Microsoft's Xbox mobile gaming store, previously slated for a July 2024 launch, is now on hold with its test URL inactive, primarily due to strict app store rules from Apple and Google. While Microsoft maintains the "idea is not dead" and continues to advocate for mobile competition, this impacts developers and gamers anticipating alternative distribution channels.

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Editorial summary, takeaway, and curation by AIssential. Original article published by The Verge.