Gemini launches new personalisation features in the UK

2026-04-29 · Source: The Keyword · Field: Technology & Digital — Artificial Intelligence & Machine Learning · Depth: Fundamental Awareness, short

Summary

Google's Gemini is launching new personalization features in the UK, designed to make the AI assistant more tailored to individual users. Starting April 29, 2026, the "Memories" setting will allow Gemini to learn from past conversations, remembering user preferences and details to provide more relevant responses. This feature, which is on by default but can be toggled off, enables Gemini to suggest personalized birthday themes based on comic book interests, recommend books with similar themes to past discussions, or brainstorm YouTube content ideas related to Japanese culture. Additionally, Gemini is introducing switching tools for consumer accounts, allowing users to import their "memories" (key preferences, relationships, interests) and full chat history from other AI apps via a suggested prompt or ZIP file upload, respectively. These import features are rolling out over the next few weeks, with Business, Enterprise, and U18 accounts not supported.

Key takeaway

For Product Managers evaluating AI assistant platforms, consider Gemini's new personalization and data import capabilities. These features allow users to bring their existing AI context and chat history, potentially reducing friction for adoption and improving user satisfaction by offering a more tailored experience from day one. Ensure your product strategy accounts for user data portability and personalized AI interactions.

Key insights

Gemini enhances personalization by learning from past chats and enabling memory/chat history imports from other AI apps.

Principles

• AI assistants should evolve with user needs.
• User control over personal data is paramount.

Method

Gemini uses a "Memories" setting to learn from past chats and offers import tools for "memories" (preferences via prompt) and full chat history (via ZIP file) from other AI apps.

In practice

• Enable "Memories" for tailored AI responses.
• Import existing AI chat history to Gemini.
• Adjust personal context settings in the Gemini app.

Topics

• Gemini
• Personalization Features
• AI Assistant
• Memory Import
• Chat History Migration

Best for: Product Manager, AI Product Manager, AI Student, General Interest

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Editorial summary, takeaway, and curation by AIssential. Original article published by The Keyword.