Agentic AI for marketing transformation: PwC

2026-05-27 · Source: Curated for you: AI: PwC · Field: Business & Management — Marketing, Branding & Advertising, Corporate Strategy & Leadership, Operations & Process Management · Depth: Novice, short

Summary

PwC's agentic marketing console, built on Salesforce Agentforce Marketing, Data 360, and Slack, offers a unified AI-driven orchestration layer for marketing transformation. This console coordinates specialized AI agents to manage campaign execution and personalized engagement for B2B and B2C companies, addressing issues like inconsistent audience targeting and production bottlenecks. A recent PwC survey revealed 89% of leaders haven't fully realized expected tech investment results, with only 27% fully embedding an AI strategy. The console supports six key marketing workflows: insights and innovation, brand strategy, marketing planning, content supply chain, campaign operations, and marketing analytics. It leverages agents for tasks such as brief creation, audience segmentation, personalized content delivery, and real-time performance analytics within Salesforce applications like Data Cloud and Tableau Next, aiming for revenue growth and increased productivity.

Key takeaway

For marketing executives evaluating AI solutions, PwC's agentic marketing console offers a structured path to unify operations and enhance ROI. You should assess your organization's readiness across ecosystem orchestration, data scalability, and change management to effectively integrate specialized AI agents. This approach can significantly improve productivity and revenue growth by automating workflows from strategy to analytics, enabling faster adaptation to consumer behavior.

Key insights

Agentic AI, integrated across marketing functions, orchestrates campaigns and personalizes engagement for B2B/B2C, driving efficiency and ROI.

Principles

• AI integration across functions breaks silos.
• Ecosystem orchestration is key for AI marketing.
• Responsible AI principles are foundational.

Method

PwC's approach defines a vision, creates use cases across six marketing workflows (e.g., content supply chain, campaign operations), then implements specialized AI agents and applications within Salesforce to streamline activities and deliver outputs.

In practice

• Use AI agents for brief creation.
• Implement segmentation agents.
• Automate content generation.

Topics

• Agentic AI
• Marketing Transformation
• Salesforce Agentforce Marketing
• Campaign Orchestration
• Customer Journey
• Marketing Analytics
• AI Strategy

Best for: Marketing Professional, Consultant, Executive

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Editorial summary, takeaway, and curation by AIssential. Original article published by Curated for you: AI: PwC.