Hypefy AI raises €6.3M Series A to automate influencer marketing - The Recursive

2026-07-01 · Source: Series A" OR "Series B" OR "Series C" AI startup via Google News · Field: Technology & Digital — Artificial Intelligence & Machine Learning, Marketing, Branding & Advertising · Depth: Fundamental Awareness, quick

Summary

Croatian startup Hypefy AI secured €6.3M (\$7.2M) in a Series A funding round, led by AYMO Ventures with participation from existing investors. This investment, coming just over a year after its €1.5M (\$1.75M) seed round, will fuel international expansion and further development of its AI-powered influencer campaign automation platform. Founded in 2021, Hypefy AI's platform automates the entire influencer marketing workflow, from creator discovery and negotiation to content review and payments, while brands maintain control over strategic decisions. The company serves global brands like NIVEA, Unilever, and Samsung across 43 countries, having generated over 700 million influencer impressions. Future plans include doubling its team from approximately 50 to 100 employees and strengthening its presence in key markets such as Germany, the UK, and the US.

Key takeaway

For marketing professionals aiming to scale influencer campaigns efficiently, Hypefy AI's funding highlights a robust solution for automating operational tasks. You can utilize AI to manage creator discovery, negotiations, and reporting, freeing your team to focus on strategic campaign development and brand messaging. Consider exploring platforms that offer comprehensive workflow automation to significantly boost campaign reach and operational efficiency across global markets.

Key insights

Hypefy AI's platform automates the entire influencer marketing workflow, enabling brands to focus on strategic decisions.

Principles

• Operational burdens in influencer marketing can be delegated to AI.
• Brands should maintain control over campaign briefs, budgets, and final approvals.

Method

The platform initiates influencer campaigns from a single prompt, then uses AI for creator discovery, outreach, pricing, contracts, execution, reporting, and billing.

In practice

• Automate creator identification and negotiation processes.
• Streamline content review and payment workflows.
• Manage global influencer campaigns across multiple markets.

Topics

• Influencer Marketing
• AI Automation
• Series A Funding
• Venture Capital
• International Expansion
• Campaign Management

Best for: Investor, Entrepreneur, Marketing Professional

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Editorial summary, takeaway, and curation by AIssential. Original article published by Series A" OR "Series B" OR "Series C" AI startup via Google News.