3 easy ways to shop for spring with Google

2026-04-23 · Source: The Keyword · Field: Retail & Consumer Goods — Retail Technology & Operations, Customer Experience & Engagement · Depth: Novice, medium

Summary

Google has released three new AI-powered features to assist users with spring fashion shopping, as detailed on April 23, 2026. These tools aim to help users discover and try on new styles, responding to current trends like cropped pants, kitten heels, blue mascara, and coral lipstick. The first feature, Circle to Search, allows users on Samsung Galaxy S26 and Pixel 10 devices to identify and find outfits from images or videos without leaving their current app. Secondly, AI Mode in Search helps compare product options, providing insights from reviews to aid purchasing decisions, such as selecting the best lipstick shade. Lastly, virtual try-on technology enables users to upload a photo and visualize how billions of apparel items would look on them before buying.

Key takeaway

For shoppers looking to update their spring wardrobe, Google's new AI-powered tools offer practical solutions to common online shopping challenges. You should utilize Circle to Search for instant outfit discovery, leverage AI Mode to compare products and gain review insights, and employ virtual try-on to visualize how clothes fit your personal style before committing to a purchase. These features streamline the shopping process and enhance confidence in your selections.

Key insights

Google's AI-powered shopping tools simplify discovering, comparing, and virtually trying on spring fashion trends.

Principles

• Seamless visual search integration
• AI-driven product comparison
• Personalized virtual try-on

Method

Users can long-press on Samsung Galaxy S26 or Pixel 10 devices to activate Circle to Search, ask AI Mode in Search to compare products, or upload a photo for virtual try-on.

In practice

• Use Circle to Search for outfit inspiration.
• Ask AI Mode for product comparisons.
• Upload a photo for virtual apparel try-on.

Topics

• Google Shopping Tools
• Circle to Search
• AI Mode in Search
• Virtual Try-On
• Spring Fashion Trends

Best for: General Interest

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Editorial summary, takeaway, and curation by AIssential. Original article published by The Keyword.