SaySo is a new short-form video app that aims to restore users’ trust in news
Summary
SaySo, a new short-form video news app, launched for iOS users in the U.S. and Canada this month, following a private beta that began in November. Developed by Caliber (formerly The News Movement), the app aims to combat misinformation and "AI slop" prevalent on platforms like TikTok and Instagram by delivering curated news from vetted creators and independent journalists. Key features include a "Daily Digest" that curates videos based on user-selected topics such as politics or public health, an "Explore" page for broader content discovery, and standard social features like following and commenting. SaySo emphasizes content integrity through mandatory source inclusion in videos, a combination of human and AI moderation, and a forthcoming "community notes" feature for crowdsourced fact-checking. The platform launched with approximately 30 creators, including Nico Agosta and Dr. Victoria, and plans for creator monetization are underway, with a U.K. launch slated for summer and further global expansion through 2027.
Key takeaway
For product managers developing content platforms, your strategy should prioritize robust content integrity mechanisms to counter misinformation and build user trust. Consider integrating mandatory source disclosure, a multi-stage moderation process combining human and AI oversight, and community-driven fact-checking features like SaySo's "community notes." This approach can differentiate your platform in a crowded market and address growing user concerns about content quality.
Key insights
SaySo offers a curated, moderated short-form video news experience to combat misinformation and rebuild trust.
Principles
- Content integrity requires multi-layered moderation.
- Source transparency builds user trust.
- Crowdsourced fact-checking enhances accountability.
Method
SaySo employs human and AI moderation with source validation, ensuring content passes a moderation queue before publishing. A "community notes" feature will enable user-driven fact-checking.
In practice
- Require creators to embed sources in content.
- Implement a pre-publication moderation queue.
- Develop user-contributed fact-checking features.
Topics
- Short-form Video News
- News Misinformation
- Content Moderation
- Crowdsourced Fact-Checking
- Creator Economy
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Editorial summary, takeaway, and curation by AIssential. Original article published by TechCrunch.