‘We got cancelled and we’re still here!’ Michael Patrick King on The Comeback – and why And Just Like That will age well

2026-04-01 · Source: AI (artificial intelligence) | The Guardian · Field: Media & Entertainment — Content Creation & Production, Entertainment Technology & Innovation · Depth: Fundamental Awareness, medium

Summary

Michael Patrick King, co-creator of "The Comeback" with Lisa Kudrow, discusses the show's third season, which premiered in April 2026. This season explores the premise of an AI-written sitcom, with Kudrow's character, Valerie Cherish, cast as the lead in an AI-generated show called "How's That?" The storyline is informed by King and Kudrow's research into AI's capabilities, suggesting that AI is more advanced than public perception, with experts advising that studios might keep AI use in art secret due to public pushback. King also reflects on the evolution of "The Comeback" from its initial run in 2005, its return in 2014, and its current season, which addresses the impact of streaming, social media, and the 2023 WGA and SAG-AFTRA strikes on Hollywood. He also defends "And Just Like That," believing its relevance will grow over time, similar to "The Comeback."

Key takeaway

For creative technologists and writers exploring AI integration in entertainment, you should recognize that public acceptance of AI in art remains a significant hurdle. The "The Comeback" storyline suggests that studios might conceal AI's involvement to avoid backlash. Consider how your projects can transparently engage with AI, or at least acknowledge the ethical and reception challenges, rather than assuming immediate audience embrace.

Key insights

AI's role in creative industries is advancing rapidly, potentially beyond public awareness, especially in art.

Principles

• Public resistance to AI in art is significant.
• Characters changing can alienate established fans.

Method

The show's AI plotline was developed through research with experts, who suggested the secrecy surrounding AI's use in creative projects due to potential public backlash.

In practice

• Consider audience perception when evolving established characters.
• Research expert insights for realistic AI integration in narratives.

Topics

• The Comeback
• AI in Entertainment
• Michael Patrick King
• Lisa Kudrow
• And Just Like That

Best for: Creative Technologist, Tech Journalist, General Interest

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Editorial summary, takeaway, and curation by AIssential. Original article published by AI (artificial intelligence) | The Guardian.