OTB Group Brings Google Cloud Virtual Try-On to Luxury

2026-05-08 · Source: AI Magazine · Field: Retail & Consumer Goods — Retail Technology & Operations, Customer Experience & Engagement, Artificial Intelligence & Machine Learning · Depth: Fundamental Awareness, quick

Summary

OTB Group, the parent company of luxury brands like Diesel, Jil Sander, and Maison Margiela, has partnered with Google Cloud to implement a personalized shopping experience using the Virtual Try-On API. This initiative, part of OTB Group's broader innovation strategy, integrates AI with client engagement and luxury storytelling. The Virtual Try-On API, built on the Gemini Enterprise Agent Platform, provides highly realistic garment visualizations, showing fit and movement on a shopper's body. Client advisors can use this to share curated previews, enhancing the digital browsing experience. The system, running on Google Cloud infrastructure and advanced Gemini models, is designed for global scalability. The rollout begins with Diesel and Jil Sander in the US and Europe, with plans to expand to Marni and Maison Margiela, and eventually across OTB Group's entire brand portfolio.

Key takeaway

For luxury retail executives evaluating digital transformation, integrating advanced AI-powered virtual try-on solutions like Google Cloud's can significantly elevate customer experience and operational efficiency. You should consider piloting such technologies to enhance personalization, reduce returns, and strengthen omnichannel engagement, thereby building closer client relationships and a scalable foundation for future innovation.

Key insights

Google Cloud's Virtual Try-On API, powered by Gemini, enhances luxury retail with personalized digital styling and clienteling.

Principles

• AI enhances human talent and creativity.
• Personalization drives customer engagement.
• Realistic digital previews reduce returns.

Method

The Virtual Try-On API, built on Gemini Enterprise Agent Platform, generates high-fidelity garment visualizations. This integrates with clienteling tools for personalized previews and omnichannel engagement.

In practice

• Pilot virtual try-on in key markets.
• Use AI for hyper-personalized client interactions.
• Integrate AI image editing and video generation.

Topics

• Google Cloud Virtual Try-On
• OTB Group
• Luxury Retail
• AI-powered Clienteling
• Gemini Enterprise Platform

Best for: CTO, VP of Engineering/Data, Executive, AI Product Manager, Director of AI/ML, Consultant

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Editorial summary, takeaway, and curation by AIssential. Original article published by AI Magazine.