Preferred Sources is now available in all languages.

2026-04-30 · Source: The Keyword · Field: Technology & Digital — Emerging Technologies & Innovation, Publishing & Journalism · Depth: Fundamental Awareness, quick

Summary

Google is globally rolling out its "Preferred Sources" feature, allowing users to customize news appearing in Top Stories on Search. This feature enables individuals to select specific outlets and sites they wish to see more frequently. Since its introduction, users have marked over 200,000 unique sites as preferred, ranging from local blogs to international news organizations. Data indicates that readers are twice as likely to click through to a site after designating it as a Preferred Source, highlighting its effectiveness in connecting users with valued content. Users can activate this feature by tapping a star icon next to Top Stories and adding desired sites.

Key takeaway

For news consumers seeking more control over their information diet, you should utilize Google's "Preferred Sources" feature to prioritize trusted outlets. This will ensure that the news you see in Top Stories aligns more closely with your preferred content providers, potentially doubling your engagement with those sources.

Key insights

Google's "Preferred Sources" feature empowers users to personalize news feeds, increasing engagement with chosen outlets.

Principles

• User control enhances content engagement
• Personalization drives click-through rates

Method

Users tap a star icon next to Top Stories, then add desired websites to a personalized list to influence news visibility.

In practice

• Add trusted news sites to your list
• Publishers can guide readers to add their site

Topics

• Preferred Sources
• Google Search News
• News Personalization
• Publisher Engagement
• Audience Subscription

Best for: Product Manager, Entrepreneur, General Interest, Marketing Professional, Tech Journalist

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Editorial summary, takeaway, and curation by AIssential. Original article published by The Keyword.