‘It’s not smart to just ignore that it exists’: Seton Hill launches new applied AI degree program - TribLIVE.com

2026-06-22 · Source: artifical intelligence via Google News · Field: Technology & Digital — Artificial Intelligence & Machine Learning, Data Science & Analytics, AI in Business Applications · Depth: Intermediate, quick

Summary

Seton Hill University has launched a new 30-credit Master of Science program in Strategic Communication, Leadership, and Applied AI, open for fall enrollment. This program, which can be completed in as little as one year, aims to equip current students and working adults with communication and business leadership skills enhanced by AI tools. It also offers flexibility, allowing students to pursue two separate certificate programs in Integrated Marketing Communication and Organizational Leadership before completing the full master's degree with two additional courses in data analytics and project management. Dean Jay Burns emphasizes the program's focus on developing "fluency in AI," stressing practical and ethical usage rather than just theoretical understanding. Associate Professor Cathlin Clark-Gordon highlights the importance of training students to use AI ethically in their careers, citing examples like using AI in Canva for marketing or for data analysis. Students like Dominic Mauro recognize AI's inevitability in the workforce, noting its utility in tasks like data analysis and report generation.

Key takeaway

For academic leaders and curriculum developers considering future-proofing professional education, you should prioritize integrating applied AI fluency and ethical usage into your programs. Ignoring AI's pervasive role in the modern workforce risks graduating students unprepared for industry demands. Consider flexible program structures, like certificate pathways, to accommodate working professionals and accelerate skill acquisition in areas like strategic communication and data analytics.

Key insights

Educational institutions are adapting to integrate ethical and practical AI fluency into professional curricula.

Principles

• AI fluency is essential for modern business practice.
• Ethical AI use must be taught, not ignored.
• Workers not using AI tools will fall behind.

In practice

• Use AI tools in graphic design platforms like Canva.
• Employ AI for data analysis and report generation.
• Integrate AI for checking math homework answers.

Topics

• Applied AI
• Higher Education
• Curriculum Development
• Ethical AI Use
• Strategic Communication
• Data Analytics

Best for: AI Student, Data Scientist, Domain Expert

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Editorial summary, takeaway, and curation by AIssential. Original article published by artifical intelligence via Google News.