AI Devices, Midjourney’s Spas and Snap’s Flop-sicles

2026-06-20 · Source: The Information · Field: Technology & Digital — Artificial Intelligence & Machine Learning, Emerging Technologies & Innovation, Robotics & Autonomous Systems · Depth: Fundamental Awareness, medium

Summary

Midjourney founder David Holz unveiled the company's first hardware product: a full-body ultrasound scanner designed for Midjourney-branded spas. Revealed at the members-only Vita Brevis Club, this device uses sound waves and water, marking the first of four planned hardware releases. Holz previously attempted to partner with tech companies, who declined, stating, "Sir, I make smartphones." This reveal occurs amidst a burgeoning AI device landscape, with OpenAI developing a Jony Ive-designed smart speaker, Meta creating AI-equipped smartglasses and a pendant, and Apple working on a wearable pin expected in 2027 or later. Other startups like Opal and Hark are also developing AI hardware, alongside robotics companies 1X Technologies (NEO, \$20,000) and Sunday (Memo, \$200 million raised). Despite significant investment, including Humane's \$230 million for an AI pin that later shut down, and Snap's Specs causing a 13% stock drop, investors remain optimistic. Holz envisions his scanner eliminating half of all medical costs through early disease detection, though he acknowledges the long path to FDA approval.

Key takeaway

For investors evaluating the AI hardware sector, recognize that while capital inflow is high, the market is still in an experimental phase with no clear winners. Your due diligence should heavily scrutinize product-market fit and regulatory pathways, especially for ambitious medical applications like Midjourney's scanner. Be prepared for high failure rates and long development cycles before widespread adoption.

Key insights

The AI device market is highly speculative, marked by significant investment, diverse product attempts, and a lack of clear breakthrough hits.

Principles

• Hardware innovation requires substantial capital.
• Regulatory approval is a critical hurdle.
• Market acceptance remains unpredictable.

In practice

• Diversify AI hardware investments.
• Prioritize regulatory strategy early.
• Focus on clear user value.

Topics

• AI Hardware
• AI Devices
• Midjourney
• Medical Imaging
• Startup Investment
• Product Development

Best for: Product Manager, Entrepreneur, AI Product Manager, Investor, Tech Journalist

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Editorial summary, takeaway, and curation by AIssential. Original article published by The Information.