New ways to buy ChatGPT ads

2026-05-07 · Source: OpenAI News · Field: Business & Management — Marketing, Branding & Advertising, Entrepreneurship & Start-ups · Depth: Intermediate, short

Summary

OpenAI is expanding its ChatGPT ads pilot program, making it easier for businesses to create and manage campaigns while maintaining user privacy and separating ads from ChatGPT's core answers. As of May 5, 2026, advertisers can now purchase ads through leading agency and technology partners, or directly via a new beta self-serve Ads Manager available in the US. The platform is introducing cost-per-click (CPC) bidding, allowing advertisers to pay only when users click on an ad, in addition to the existing cost-per-mille (CPM) model. Furthermore, OpenAI has launched Conversions API and pixel-based measurement tools to provide advertisers with aggregated performance insights, such as purchases or sign-ups, without compromising individual user conversation data. These updates aim to broaden participation and evolve the ad platform to help users discover relevant products and services.

Key takeaway

For AI Product Managers evaluating new advertising channels, OpenAI's expanded ChatGPT ad platform offers direct self-serve options and CPC bidding, aligning spend with user actions. You should explore the beta Ads Manager and integrate Conversions API to measure campaign effectiveness while respecting user privacy, potentially reaching users during active decision-making moments.

Key insights

OpenAI is expanding ChatGPT advertising with new buying options, CPC bidding, and enhanced privacy-preserving measurement tools.

Principles

• Maintain user privacy
• Separate ads from AI answers
• User control over experience

Method

Advertisers can buy ChatGPT ads through agency/tech partners or a new beta self-serve Ads Manager, utilizing CPM or CPC bidding with Conversions API for measurement.

In practice

• Sign up for Ads Manager beta
• Utilize CPC bidding for action-oriented campaigns
• Implement Conversions API for post-click tracking

Topics

• ChatGPT Ads
• Ads Manager
• Cost-Per-Click
• Conversions API
• Ad Campaign Management

Best for: AI Product Manager, Product Manager, Marketing Professional, Consultant, Entrepreneur

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Editorial summary, takeaway, and curation by AIssential. Original article published by OpenAI News.