CES 2026: How to watch Hyundai’s presentation

2026-01-02 · Source: Dataconomy · Field: Technology & Digital — Robotics & Autonomous Systems, Artificial Intelligence & Machine Learning, Emerging Technologies & Innovation · Depth: Fundamental Awareness, quick

Summary

Hyundai will host its CES 2026 presentation on January 5 at 4 p.m. ET, livestreamed on its YouTube channels, to unveil several new technologies. The event, which runs from January 6-9 in Las Vegas, will feature a reduced focus on new vehicles, partly due to changes in EV incentives, though the Sony-Honda Afeela EV will return. Hyundai Mobis, a subsidiary, plans to showcase over 30 mobility convergence technologies, including advancements in electronics, chassis safety, augmented reality heads-up displays, low-power display solutions, and EV drive systems. Key reveals include the Holographic Windshield Display, an 18.1-inch diagonal heads-up display developed with Zeiss, which projects data onto the windshield and allows passengers to view video without driver obstruction, with mass production slated for 2029. Additionally, Hyundai will debut its new dog-like Atlas robot, part of its AI Robotics Strategy, signaling a move towards commercializing AI robotics.

Key takeaway

For automotive product managers evaluating future in-cabin technologies, your strategy should account for the shift towards advanced display solutions like Hyundai's Holographic Windshield Display. Consider how such integrated AR systems can enhance safety and passenger experience, while also planning for the long development cycles, as mass production for this technology is not expected until 2029.

Key insights

Hyundai is expanding beyond traditional automotive into advanced display and robotics technologies.

Principles

• Partnerships accelerate complex tech development.
• Driver safety drives in-cabin tech innovation.

In practice

• Integrate AR HUDs for reduced driver distraction.
• Explore holographic film for large-surface displays.

Topics

• AI Robotics
• Holographic Displays
• Augmented Reality HUD
• Mobility Convergence
• Boston Dynamics

Best for: AI Product Manager, Product Manager, Tech Journalist

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Editorial summary, takeaway, and curation by AIssential. Original article published by Dataconomy.